Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help you better connect with new and existing customers by leveraging brand equity.
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Before you begin
To ensure a high-quality consumer ad experience, Google Ads has requirements that your account and business information assets must adhere to. Make sure that your account and assets meet all of the following requirements to avoid issues with asset approval.
Account requirements
To use these assets on your text ads, your account must complete the Advertiser verification. To start verification:
- In your Google Ads account, click the Billing icon
.
- In the drop-down menu, click Advertiser verification.
- Click Start verification and follow the instructions.
.Learn more about Business operations verification.
Business information requirements
There are several specifications for information like your business’s name and logo. Learn more about Business information requirements.
Brand verification
If you own an active trademark registration for a name or logo that you want to use instead of a name or logo that matches your verified advertiser information, you can complete the Brand verification process for business information.
This process can be used in the following scenarios:
- The business name or logo represents a sub-domain of your advertiser verified domain or legal name.
- You own different business names or logos for various lines of business
Asset requirements
Business information assets must adhere to all of the following requirements and policies:
Create business information assets
How to upload a business name
- In your Google Ads account, click the Campaigns icon
.
- Click the Assets drop-down in the section menu.
- Click Assets.
- Click + Business name.
- From the 'Add to' drop-down menu, choose the level where you’d like to add the Business name: 'Account' or 'Campaign'.
- Type your business name in the 'Business name' box.
- Click Apply.
.How to upload a business logo
- In your Google Ads account, click the Campaigns icon
- Click the Assets drop-down in the section menu.
- Click Assets.
- Click + Business logo.
- From the 'Add to' drop-down menu, choose the level where you’d like to add the Business logo: 'Account' or 'Campaign'.
- In the dialogue box that appears, click Choose files to upload.
- Upload the desired file.
- Choose the ratio.
- Click the applicable ratio button at the bottom of the window.
- Click Save.
It can take up to two working days for the system to review your uploaded assets. During that time your ad will still show, but will default to showing your display URL and the globe icon. Learn more About the ad review process.
Dynamic business information assets
To help get you started, Google Ads will crawl your website and dynamically create a business name and business logo for you. These assets are viewable in the 'Assets' tab in your Google Ads account and can be removed. Alternatively, you can choose to provide your own business logo and business name assets as described below. If Google Ads was unable to crawl and find eligible assets on your website or if you currently do not meet the eligibility criteria, your ads will show your display URL and a placeholder logo.
Comparing account-level assets and campaign-level assets
You can add business information assets at both the account and campaign level.
At the account level, you can upload one business name and one business logo. At the campaign level, you can upload one business name and one business logo for each campaign. You may use the same business name and logo for multiple campaigns.
Campaign-level assets will always serve over account-level assets. If you have existing business information assets at the campaign level in your Google Ads account and you would like your account-level assets to serve, remove the campaign-level assets by following the instructions below.
How to remove business information assets
- In your Google Ads account, click the Campaigns icon
- Click the Assets drop-down in the section menu.
- Click Assets.
- Click the tick boxes next to all the assets that you want to remove.
- Click Remove in the blue bar, then select Confirm.
Best practices
Create the right business representation assets based on your account structure
The business name and logo that you provide should be relevant to all ad groups under a given campaign. If you decide to link the same asset to multiple campaigns, make sure that your asset is relevant to all of the linked campaigns.
Consistent assets for a given domain
To provide the best user experience, Google recommends using one business name and one logo for a given domain name, across all of your campaigns and accounts. Google may stop serving your business information assets if inconsistencies across different accounts are recognised. Your ad will continue to serve but will default to the display URL and placeholder logo.
Reporting
Performance metrics for your business name and business logo, such as how many clicks and impressions it has received, can be found in the assets report.
You can also remove any of these assets from the reporting table.
How to view reporting
- In your Google Ads account, click the Campaigns icon
- Click the Assets drop-down in the section menu.
- Click Assets.
- You will now find a table with all your assets. Select Association from the 'Table view' drop-down menu.
- Select 'Business name' or 'Business logo' from the list above the table toolbar.
Frequently asked questions
Frequently asked questions about business information assets
How do I know if I'm currently eligible to use business information assets?
If you successfully completed the Advertiser verification programme, then you're automatically eligible to use business information assets.
If you haven’t yet verified, you can follow the instructions detailed in the Account requirements section above.
Why is a globe icon showing as my logo?
If you haven't completed advertiser verification yet, a placeholder logo will be displayed along with the display URL. There is no way to opt out of showing the placeholder logo and display URL. You can start advertiser verification by following the instructions in the Account requirements section above.
How can I opt out of showing dynamic business information assets?
To opt out of showing dynamic business information assets, you can either upload your own assets or pause all assets. Your uploaded assets will always serve over automatically generated assets. Pausing all assets will trigger the use of the placeholder logo and display URL.
Is it possible to have different logos for organic search vs. Google Ads?
Yes, this is possible as we're allowing advertisers to provide their own logos. For organic search, logos are crawled adhering to a different set of guidelines. Additionally, you may show the placeholder logo on your ad if you are not currently eligible for business information.
Can I upload different business information assets at the campaign level and the account level?
Yes. You have the flexibility to upload different account-level and campaign-level assets.
Frequently asked questions about advertiser verification
What is the advertiser verification programme?
To provide a safe and trustworthy ecosystem for users and support compliance with emerging regulations, Google will require advertisers to complete the advertiser verification programme. It comprises a series of steps that advertisers will be required to follow and complete. Under this programme, advertisers will be asked to provide basic information about their business and identity. Learn more about verification.
Will my ad stop serving if I have a disapproved business name and business logo?
No, the ad will not stop serving. Availability of these assets will have no impact on ad serving as we will display the placeholder logo and display URL if there are no available dynamic or advertiser uploaded assets.
I completed the advertiser verification process. Why is a globe icon showing as my logo?
Business Information assets aren't guaranteed to serve, even if the account has successfully completed advertiser verification and is eligible to use business information assets. In such instances, there is no way to change the serving status of your business information assets. We recommend periodically checking your Google Ads account to see if they've begun generating impressions.
How can I check the legal name that was verified via advertiser verification?
In your Google Ads account, the verified name is shown on the 'Advertiser verification' page under 'Billing'.
How can I see my verification status?
You can check your verification status directly in your Google Ads account under the Advertiser verification tab in the Billing section drop-down menu. Allow up to five to seven working days for the verification to update in your account after you submit documentation. You'll also receive an email notification to inform you if the verification was successful or if more information is required.
