Business information requirements

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Important: Note that Business Information assets are not guaranteed to serve, even if the account has successfully completed Advertiser verification. This could mean some or none of your ads are serving Business Information assets. This is generally done to protect users. While there is no way to change the serving status of your Business Information assets, Google will automatically review and update advertisers’ eligibility. We recommend periodically checking your Google Ads account to see if you are getting more impressions on these assets.

Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help advertisers better connect with new and existing customers by leveraging brand equity. Learn more about business information

Disclaimer: By providing your own assets, you confirm and acknowledge that You (the advertiser) own all legal rights to publish the shared business name and business logo.

To ensure we provide a high-quality consumer ad experience, business information assets must comply with all Google Ads, Trademark, and Copyright policies. In addition, these assets are also subjected to the following requirements.

Business name specifications

  • Should strictly match either the domain name or legal name submitted via Advertiser Verification
  • Character length: Max 25 characters
  • Language support: All

If your business name doesn’t exactly match either the domain name or legal name verified via Advertiser verification, the asset won’t be approved.

To check the legal name verified via Advertiser verification, first navigate to your Google Ads account. The verified name is shown on the Advertiser verification page in the Billing section menu.

Note: Your business name must exactly match either the domain name or legal name verified via the Advertiser verification program. However, if you want to use an alternate business name and also own an active trademark registration for that name, you may complete the brand verification process for business information. This process supports the following scenarios:
  • The business name represents a sub-domain of your advertiser verified / legal domain
  • You own different business names for various lines of business

  • Logo should match the advertised business and should be consistent for a given domain name
  • Aspect ratio: Square (1x1)
  • Image resolution: 1200x1200 (recommended); 128x128 (min)
  • File formats: PNG, JPG; Maximum file size: 5120 KB
  • Compatibility with both light and dark mode
  • Recommended image safe area: Put your important content in the center, 80% of the image.
  • Google will default to rendering logos in a circular shape. Sometimes, rendering logos in a circular shape reduces the quality of the business logo (for example, if a portion of the logo is cut off). Be sure to follow the logo specifications detailed above to ensure Google serves a quality logo.
    • In some instances, dynamic business logos will serve as a square instead of a circle and/or serve with a grey background. If you’d like to ensure your logo serves as a circle, we recommend uploading your own logos.
  • To preview how your logo will appear on Google Ads results, review the example below.
  This icon represents the original asset for a business logo. This icon represents the rendered circle asset for a business logo.
  Original asset Rendered circular asset
(default)

Note: Your business logo should match your advertised business and be consistent with your domain name or legal name verified via the Advertiser verification program. However, if you want to use an alternate logo and also own an active trademark registration for that logo, you may complete the brand verification process for business information. This process supports the following scenarios:

  • The logo represents a sub-domain of your advertiser verified / legal domain
  • You own different logos for various lines of business

Format requirements

Business name not relevant

red x mark Using any business name other than the domain name or the legal name of the advertiser

Note: To check the legal name verified via Advertiser verification, first navigate to your Google Ads account. The verified name is shown on the Advertiser verification page in the Billing section menu.

Domain Name

Allowed

Not allowed

https://www.google.com

Google

Example

Note: For some scenarios, you may use an alternate business name. Learn more about the brand verification for business information.

Name Prominence

red x mark Advertiser’s business name not clearly present on the landing page of the ad

Landing Page

Allowed

Not allowed

google.com

Google

Example

Logo not relevant

red x mark Logo not matching or representing the business name or advertised business

red x mark Multiple logos uploaded for the same business name or advertised business

Business name

Allowed

Not allowed

example.com

An example of a logo that is irrelevant to its website.

An example of a logo that is irrelevant to its website.An example of a logo that is correctly rendered.

Note: For some scenarios, you may use an alternate Business Logo. Learn more about the brand verification for business information.

Logo Prominence

red x mark Advertiser’s business logo not clearly present on the landing page of the ad

Landing Page

Allowed

Not allowed

google.com

An example of a logo that is irrelevant to its website.

Prohibited Content

red x mark Images with nudity, including nudity used for artistic purposes

red x mark Sexually suggestive images

Allowed

Not Allowed

An example of a logo that does not feature prohibited content.

An example of a logo that features prohibited content.

Badly Cropped

red x mark Cropping of a logo that results in an inaccurate or confusing representation of the company

Allowed

Not Allowed

An example of a logo that is correctly cropped.

An example of a logo that is poorly cropped.

Blurry

red x mark Logo which is too blurry, out of focus or too small to be legible

Allowed

Not Allowed

An example of a logo that is not blurry.

An example of a logo that is blurry.

An example of a logo with legible text size. An example of a logo with illegible text size.
An illustration of an acceptable logo in Google Ads. An illustration of an unacceptable logo in Google Ads.

Blank Space

red x mark Consist of a single block of color or otherwise have no distinguishable features or characteristics

Allowed

Not Allowed

An example of a logo that has an allowed amount of blank space.

 

Obscure

red x mark Color inverted: Color does not match original logo on website

red x mark Up-side down: Logo is flipped from original position

red x mark Out of Shape, Skewed, Distorted, Morphed: Logo is morphed compared to the original logo on page

Allowed

Not Allowed

An example of a logo that displays the correct colors.

An example of a logo that displays inverted colors.

An example of a logo that is in the correct orientation.

An example of a logo that is upside down.

An example of a logo that is correctly rendered.

An example of a logo that is skewed or distorted.

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