About business information

Business information allows you to complement your existing desktop and mobile text ads with business assets like business name and business logo. These assets can help you better connect with new and existing customers by leveraging brand equity.

On this page

Before you begin

To ensure a high-quality consumer ad experience, Google ads has requirements that your account and business information assets must adhere to. Make sure that your account and assets meet all of the following requirements to avoid issues with asset approval.

Account requirements

To use these assets on your text ads, your account must complete Advertiser verification. To start verification:

1. In your Google Ads account, click the Billing icon .
2. In the drop down menu, click Advertiser verification.
3. Click Start verification and follow the instructions.

Business information requirements

There are several specifications for information like your business’s name and logo. Learn more about Business information requirements.

Brand verification

If you own an active trademark registration for a name or logo that you want to use instead of a name or logo that matches your verified advertiser information, you can complete the Brand verification process for business information.

This process can be used in the following scenarios:

• The business name or logo represents a sub-domain of your advertiser verified domain or legal name.
• You own different business names or logos for various lines of business

Asset requirements

Business information assets must adhere to all of the following requirements and policies:

• Business information requirements
• Google Ads policies

Create business information assets

How to upload a business name

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click + Business name.
5. From the “Add to” dropdown menu, choose the level where you’d like to add the Business name: “Account” or “Campaign”.
6. Type your business name in the “Business name” box.
7. Click Apply.

How to upload a business logo

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click + Business logo.
5. From the “Add to” dropdown menu, choose the level where you’d like to add the Business logo: “Account” or “Campaign”.
6. In the dialog box that appears, click Choose files to upload.
7. Upload the desired file.
8. Choose the ratio.
9. Click the applicable ratio button at the bottom of the window.
10. Click Save.

It can take up to 2 business days for the system to review your uploaded assets. During that time, your ad will still show but default to showing your display URL and globe icon. Learn more About the ad review process.

Dynamic business information assets

To help get you started, Google Ads will crawl your website and dynamically create a business name and business logo for you. These assets are viewable in the "Assets" tab in your Google Ads account and can be removed. Alternatively, you can choose to provide your own business logo and business name assets as described below. If Google Ads was unable to crawl and find eligible assets on your website or if you currently do not meet the eligibility criteria, your ads will show your display URL and a placeholder logo.

Comparing account-level assets and campaign-level assets

You can add business information assets at both the account and campaign level.

At the account level, you can upload one business name and one business logo. At the campaign level, you can upload one business name and one business logo for each campaign. You may use the same business name and logo for multiple campaigns.

Campaign-level assets will always serve over account-level assets. If you have existing business information assets at the campaign level in your Google Ads account and you would like your account-level assets to serve, remove the campaign-level assets by following the instructions below.

How to remove business information assets

1. In your Google Ads account, click the Campaigns icon .
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. Click the check boxes next to all assets you want to remove.
5. Click Remove in the blue bar, then select Confirm.

Best practices

Create the right business representation assets based on your account structure

The business name and logo you provide should be relevant to all ad groups under a given campaign. If you decide to link the same asset to multiple campaigns, make sure your asset is relevant to all of the linked campaigns.

Consistent assets for a given domain

To provide the best user experience, Google recommends using one business name and one logo for a given domain name, across all of your campaigns and accounts. Google may stop serving your business information assets if inconsistencies across different accounts are recognized. Your ad will continue to serve but will default to the display URL and placeholder logo.

Reporting

Performance metrics for your business name and business logo, such as how many clicks and impressions it has received, can be found in the assets report.

You can also remove any of these assets from the reporting table.

How to view reporting

1. In your Google Ads account, click the Campaigns icon.
2. Click the Assets drop down in the section menu.
3. Click Assets.
4. You will now find a table with all your assets. Select Association from the "Table view" drop-down menu.
5. Select "Business name" or "Business logo" from the list above the table toolbar.

Frequently asked questions

Related links

• Business information requirements
• About verification
• How to complete identity verification
• Advertiser verification program and ad disclosure FAQ
• About Brand verification for business information
• Upgrade existing campaigns with brand guidelines