About business information

Important: Business name and logo is currently in beta and is limited to advertisers who meet the eligibility criteria outlined below. You’ll get a notification to add your business information as soon as it’s available to you.
Business information allows you to complement your existing mobile text ads with business assets like business name and business logo. These assets can help you better connect with new and existing customers by leveraging brand equity.

An example of a Google Search ad for "hotels in Hawaii"


To use these assets on your text ads, make sure you meet the following requirements:

  • Account has been open for more than 90 days.
  • Account has a good history of policy compliance.
  • Account has active campaigns.
  • Account has active text ads and has been accruing spend on Search campaigns for at least the last 28 days.
  • Account is in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals (for example, sexual content, alcohol, gambling, and healthcare) aren't eligible for Business Information at this time.
  • Accounts who have completed our Advertiser Verification Program.

Please note that these assets are not guaranteed to show and Google may choose to show a placeholder logo and display URL for quality related reasons. Business information is currently not available for everyone and will be gradually rolling out to advertisers that meet the above eligibility criteria automatically. For any questions please reach out to your Ads account representative or Google customer support. Learn more about business information requirements

Create business information assets

Dynamic business information assets

To help get you started, Google Ads will crawl your website and dynamically create a business name and business logo for you. These assets are viewable in the "Assets" tab in your Google Ads account and can be removed. Alternatively, you can choose to provide your own assets (business logo and business name) as described below. If Google Ads was unable to crawl and find eligible assets on your website OR if you currently do not meet the eligibility criteria, your ads will show your display URL and a placeholder logo.

Note: For the beta, only domain level assets are supported. ‘www.example.com’ and ‘www.brand.example.com’ can have only one business name and logo.

Business information assets

If you're eligible, you can upload one business name and one business logo under each campaign. You may apply the same business name and business logo to multiple campaigns.

Steps to upload business name

  1. Sign into your Google Ads account.
  2. Click Ads & assets in the page menu on the left, then click Assets on the subpage menu.
  3. Click + Business name.
  4. Type your business name in the “Business name” box.
  5. Click Apply.

Steps to upload business logo

  1. Sign into your Google Ads account.
  2. Click Ads & assets in the page menu on the left, then click Assets on the subpage menu.
  3. Click + Business logo.
  4. In the dialog box that appears, click Choose files to upload.
  5. Upload the desired file.
  6. Choose the ratio.
  7. Click the applicable ratio button at the bottom of the window.
  8. Click Save.
Tip: It can take up to two business days for the system to review your uploaded assets. During that time, your ad will still show but default to showing your display URL and a globe icon. Learn more about the ad review process

Asset requirements

To ensure we provide a high-quality consumer ad experience, business information assets must comply with all Google Ads, Trademark, and Copyright policies. In addition, these assets are also subjected to additional format requirements.

Business name specifications

  • Should strictly match either the domain name or legal name submitted via Advertiser Verification
  • Name should be prominently displayed on the landing page of the ad.
  • Character length: Max 25 characters
  • Language support: EN, JP, FR, DE

Business logo specifications

  • Logo should match the advertised business and should be consistent for a given domain name.
  • Aspect ratio: Square (1x1)
  • Image resolution: 1200 x 1200 (recommended); 128x128 (minimum)
  • File formats: PNG, JPG; Maximum file size: 5120 KB
  • Compatibility with both light and dark mode
  • Recommended image safe area: Google might render your logo in different forms so put your important content in the center, 80% of the image. Logos might be rounded off in ad preview and live rendering.

Example: In this set of images above, you have the original asset (left), the rendered square asset (center) and the rendered circular asset (right).


You can find the performance of your business name and business logos in the assets report such as how many clicks and impressions it has received. You can also remove any of these assets from the reporting table.

Steps to view reporting

1. Sign in to your Google Ads account.

2. Click Ads & assets in the page menu on the left, then click Assets on the subpage menu.

3. You will now find a table with all your assets. Select Association from the "Table view" drop-down menu.

4. Select "Business name" or "Business logo" from the list above the table toolbar.

5. In the left panel, click Ads & assets.

Note: If you want to remove any business information assets, complete steps 1-4 above, then check the boxes next to all the assets you want to remove. Click Remove in the blue bar, then select Confirm.

Best practices

  • Create the right business representation assets based on your account structure

The business name and logo you provide should be relevant to all ad groups under a given campaign. If you decide to link the same asset to multiple campaigns, make sure your asset is relevant to all of these campaigns.

Note: Review decisions of an asset for one campaign can affect the serving of that asset for all associated campaigns.

  • Consistent assets for a given domain

To provide best user experience, Google recommends using one business name and one logo for a given domain name, across all of your campaigns and accounts. Google may stop serving your business information assets, if inconsistencies across different accounts are recognized. Your ad will continue to serve but default to the display URL and placeholder logo.

Frequently asked questions

Why am I showing a globe icon as my logo?

Business information is currently in Beta and is gradually rolling out to advertisers that meet the above eligibility criteria automatically. If you are ineligible, a placeholder logo will be displayed along with the display URL. There is no way to opt-out of showing the placeholder logo and display URL.

How can I opt-out of showing dynamic business information assets?

To opt-out of showing dynamic business information assets, you can either upload your own assets, which will always trump the automatically generated dynamic assets. You can also remove all assets to trigger the placeholder logo and display URL.

Will my ad stop serving if I have disapproved business name and business logo?

No, the ad will not be disapproved. Availability of these assets will have no impact on ad serving as we will display the placeholder logo and display URL if there are no available dynamic or advertiser uploaded assets.

Is it possible to have different logos for organic search vs Google ads?

Yes, this is possible as we are allowing advertisers to provide their own logos. For organic search, logos are crawled adhering to a different set of guidelines. Additionally, you may show the placeholder logo on your ad if you are not currently eligible for business Information.

How can I check what’s the legal name verified via Advertiser Verification?

In your Google Ads account, the verified name is shown on the Advertiser Verification page under Tools & Settings > Billing.

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