Destination: Definition

A destination is a Google measurement product account that shares configuration with, and receives data from, a Google tag. You can add destinations to your Google tag to reuse your Google tag’s configuration and footprint on your site.

Currently, only Google Ads accounts and web data streams in Google Analytics 4 properties can be destinations.

An illustration demonstrating where to find Destinations on Google tag.

Was this helpful?

How can we improve it?
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Clear search
Close search
Google apps
Main menu