To show your vehicle ads on Google, you’ll need to link your Business Profile to your Merchant Center account and select a location group. Learn how to link your Business Profiles and Merchant Center account
Requirements
- Ensure that each business listing has a physical address that is valid and current. Learn more
- Ensure that the shop code assigned to each business listing is unique within the linked Business Group. Learn more
- This is to ensure that the correct listing is mapped to the intended vehicle offer(s)
- Ensure that your business listings are open, active and have accurate opening hours displayed. Learn more
- Ensure that the category of the business listing is in the 'Store & Shopping' vertical. Learn more
Note: A Business Profile isn't required if you submit a shop feed.
Implementation guide
- Set up your accounts
- Enable the vehicle ads program
- Add your business information
- Create a primary feed
- Register and submit your feed
- Link your Business Profile and select your location group
- Create, register and submit your shop feed (Optional)
- Complete website policy review
- Link your Merchant Center and Google Ads accounts
- Enable vehicle ads in your Performance Max campaigns
