Vehicle ads onboarding guide

Create, register, and submit your store feed (Optional)

Store Feed Specifications
Step 5 of showing your local products on Google is creating, registering and submitting your feeds This is step 5a of the vehicle ads onboarding guide.

This feed is required if you don’t own or manage the Business Profiles for your dealer locations. Such advertisers must submit an additional store feed with the below specifications. Reach out to your Google representative to request access to the store feed.

Important notes:

  1. Attribute headers: You must use the exact attribute headers listed below for your feed to be processed correctly.
  2. Optional fields: It is recommended to provide the optional fields in order to match the data provided with locations on Google Maps and validate the locations. The address and other attributes provided (e.g., phone number) should match the address of the dealer/location used in Google Maps.
  3. Data freshness: Information from the store feed will expire after 90 days. If the data from this feed expires, you'll receive a "Missing inventory data" disapproval for your products. Ensure that you re-upload your store feed at least once every 30 days.
Attribute Description Content
store_code

Required

A short identifier to identify a dealership. No need to be the same as the store code in your Business Profile. Should match with the store code in the primary product feed.

String
store_address

Required

Postal address of the dealership.

Note: Submit the full street address, including the country.

String
store_name

Optional

Business or dealership name

String
phone_number

Optional

Dealership phone number in international format

String
website_url

Optional

Business or dealership website URL

String

Similar to your primary feed as per Step 5b, register and submit your store feed under “Other feeds”.

Once the store feed is submitted, it goes through a set of manual and automated checks to ensure that the store codes match the store codes submitted in your vehicle feed and the dealership addresses and other details match with locations on Google Maps to ensure that the locations are validated.

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