Insights won't always be available for every account at all times. There are a few common reasons why you might not see insights:
- Your account doesn’t have any Search or Shopping campaigns.
- Your ads aren't receiving any traffic. Learn more about why you may not see your ad.
- Your ads started running recently.
- Google Ads hasn’t found any categories related to your business that are significantly trending.
If you don’t see insights in your account, you can check back soon. Google Ads regularly finds new insights. In the coming months, new types of insights will be added to the insights page.