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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

New DoubleClick Search features

Q4 2017

November 2017

Measure results

If you use a third-party attribution model or if you've developed your own system for distributing conversion credit to clicks, you can upload the third-party attribution data from the DoubleClick Search Conversions API and use the data in reports and DoubleClick Search bid strategies.
11/29/17
Help center | API guide

With recent changes across the web that affect conversion measurement, it’s important to make sure that your conversion tag implementation supports accurate counting on your site. To ensure that DoubleClick Search (DS) can measure all of your conversions regardless of the browser that your site visitor is using, we recommend that you use the global site tag or Google Tag Manager with Conversion Linker
11/13/17
Help center

View AdWords automatic ad suggestions in DoubleClick Search.
11/28/17
Help center

Manage campaigns

Create Bing Ads account-level sitelinks.
11/28/17
Help center

All inventory keyword campaigns have been migrated to upgraded inventory management. You can no longer create inventory keyword campaigns. Instead, use upgraded inventory management to generate campaigns, ads, keywords, and other items from data in an inventory feed.
11/08/17
Help center

For automated rules that run on a recurring schedule, you can manually start the rule at any time instead of waiting for the next scheduled run.
11/08/17
Help center

DoubleClick Search can automatically create remarketing targets in AdWords campaigns.
11/01/17
Help center

October 2017

Manage campaigns

Use AdWords Enhanced CPC feature, and apply Maximize Clicks, and Target CPA bidding strategies in DS.
10/18/17
Help center

Pharmaceutical advertisers can choose to display one of 12 pre-defined website descriptions or the ad's display URL  in AdWords ads.
10/18/17
Help center

Create AdWords dynamic search ad groups in DoubleClick Search. Previously, you could only manage and report on dynamic search ad groups in DS.
10/9/17
Help center

DoubleClick Search includes support for some Bing Ads version 11 features such as desktop and mobile bid adjustments.
10/3/17
Help center

 

 

Q3 2017

September 2017

Setup and basics

Allow Google sales and support representatives to access some your AdWords data in DoubleClick Search to get tips and advice on how to analyze, configure, and improve your campaigns.
9/6/17
Help center

Manage campaigns

New dynamic search ads that you create in DoubleClick Search are in the expanded format. Dynamic search ads in the standard format will continue to serve, and you can report on them along with expanded dynamic search ads in both AdWords and DS.
9/21/17
Help center


9/8/17
Help center

Measure results

If you create Showcase Shopping ads in AdWords and sync the change into DoubleClick Search, you can see reporting data for ads, ad groups, and higher levels in DoubleClick Search.
9/27/17
Help center


For conversions that are hard to measure, such as when the website cookies that store information about your ad clicks aren't available due to factors including browser settings, Floodlight will use statistical modeling based scaling to account for the conversion data that can't be directly measured.
9/20/17
Help center


The DoubleClick Campaign Manager API can now attribute offline conversions to a Google click ID. If you use DoubleClick Campaign Manager for display campaigns and DoubleClick Search for search campaigns, uploading conversions from the DoubleClick Campaign Manager API instead of using the DS API is the recommended solution.
9/12/17
Help center

 

DoubleClick Search can report AdWords "All conversions" at all levels (not just ad group and higher), and you can segment a report that includes "All conversions" columns just as you can segment a report that includes AdWords "Conversions" columns.
9/5/17
Help center

August 2017

Manage campaigns

Create AdWords campaign-level remarketing targets and reduce the amount of time spent managing the same remarketing lists across ad groups. Previously, you could only create ad group-level remarketing targets.
8/29/17
Help center

Automated rules can now evaluate data in one or more engine accounts and send a notification if the data matches criteria you specify. Previously, rules only evaluated data at the campaign level or lower. Note that engine-level rules only send notifications. They can't change settings.
8/18/17
Help center

Use an inventory feed to automate updates to your business data. For example, use business data to report the availability of products, upload the availability data through a feed, and use rules to pause campaigns when availability drops below a specific threshold.
8/8/17
Help center

Inventory keyword campaigns are being replaced with upgraded inventory management. You can now automatically create thousands of campaigns, as well as ad groups, keywords and other items using an inventory feed. Please migrate your inventory keyword campaigns to upgraded inventory management by September 30, 2017.
8/8/17
Help center | DoubleClick Advertiser Blog
 

If you upload bulksheets frequently, you can now use your own software to upload to a secure FTP endpoint instead of manually uploading through the DoubleClick Search UI.
8/2/17
Help center

Measure results

When generating and updating a data-driven attribution model, DoubleClick Search now includes all interactions that occur during Floodlight's lookback window. Previously, only the last 4 interactions were used to generate or update a model.
8/31/17
Help center

July 2017

Manage campaigns

DoubleClick Search no longer requires landing page URLs for keywords in Bing Ads, Yahoo! Japan, and AdWords engine accounts. You can optionally provide landing page URLs for specific keywords if you prefer, but it is no longer required. In Baidu and Yahoo! Gemini engine accounts, DS still requires landing page URLs for each keyword.
7/26/17
Help center

The Advertiser settings pane has been reorganized into a few separate tabs. This makes it easier to find and update specific settings.
7/26/17
Help center

Create and manage AdWords dynamic search ads in dynamic ad groups instead of standard ad groups. In addition to the new type of ad group, you can now target web pages from page feeds that include your custom labels.
7/28/17
Help center

Bing Ads sitelink extensions have been unbundled and converted into individual sitelinks in a version 2 update.
7/31/17
Help center

Use bulksheets to:

  • Apply conversion goals to AdWords and Bing Ads campaign Help center
  • Apply DS bid strategies to AdWords and Bing Ads campaigns and specify adaptive settings | Help center

7/21/17

 

Q2 2017

June 2017

Manage campaigns

The top pane in the DS UI has been updated with a new color scheme. In addition, the DDM menu has moved from the left side of the pane to the right side. Click Apps icon (apps icon) to see the DDM menu and switch to other DDM products you use.
6/9/17
Help center

May 2017

Automate bidding

DoubleClick Search bid strategy forecasts can identify an optimal CPA, ERS, or ROAS target when the portfolio includes AdWords Shopping campaigns. Previously, DS wouldn’t allow forecasting if the bid strategy included Shopping campaigns.
5/16/2017
Help center 

Identify AdWords Shopping campaigns that would benefit from being managed by a DS bid strategy with a DoubleClick Search bid strategy opportunity.
5/16/2017
Help center 

 

Manage campaigns

Configure AdWords sitelinks for inheritance by campaigns and ad groups in DoubleClick Search.
5/18/17
Help center


Measure results

For the most complete view of conversion paths, include cross-environment conversions when you report on a data-driven attribution (DDA) model or use a DDA model in a new or existing bid strategy.
5/30/17
Help center

The DoubleClick Search reporting API has streamlined the way you request reports for location targets, remarketing targets, and other types of targets. Instead of providing a separate type of request for each type of target, the API now provides a smaller, more manageable set of requests for reports on targets.
5/24/17
API documentation

April 2017

Manage campaigns

DoubleClick Search no longer requires landing page URLs for keywords in AdWords engine accounts. You can optionally provide landing page URLs for specific keywords if you prefer, but it is no longer required. In other types of engine accounts, DS still requires landing page URLs for each keyword.
4/12/2017
Help center 

Manually or automatically synchronize multiple engine accounts from DoubleClick Search. Previously, you could only synchronize one account at a time.
4/13/2017
Help center 

Set demographic targets in AdWords to include or exclude an age range or gender group from your advertising campaigns.
4/19/2017
Help center 

Q1 2017

March 2017

Manage campaigns

Migrate your Bing Ads accounts to use Upgraded URLs using the DoubleClick Search migration tool.
3/09/2017
Help center 

Create expanded text ads in Bing Ads, Yahoo! Japan, Yahoo! Gemini accounts in addition to AdWords accounts. You can still target, pause and resume, and report on existing standard text ads, but some engines require all new ads to be expanded text ads.
3/09/2017
Help center | Updated bulksheet templates

Create Bing Ads sitelinks from DoubleClick Search. DoubleClick Search can now create, manage, and report on Bing Ads sitelinks.
3/09/2017
Help center 

Edit automated rules. Automated rules change settings in campaigns, ad groups, ads, keywords, or product targets based on criteria you specify. If you need to change the criteria, actions, or other aspects of an existing rule, you can now edit the rule.
3/08/2017
Help center 

February 2017

Automate bidding

Use a bid strategy to auto-generate location targets and product groups. DoubleClick Search can use the target in a conversions or revenue bid strategy to automatically subdivide geo-location targets in campaigns. The target can also be used to subdivide product groups in shopping campaigns.
2/01/2017
Help center

DoubleClick Search bid strategies manage mobile bid adjustments in Yahoo! Japan accounts. DoubleClick Search bid strategies set or recommend mobile bid adjustments in AdWords, Bing Ads, and now Yahoo! Japan campaigns and ad groups. 
2/01/2017
Help center

Bid strategy issues summarized in a health panel that provides an at-a-glance notice of the severity and recommended fix for certain types of constraints.
2/14/2017
Help center | DoubleClick Advertiser blog

Manage campaigns

Yahoo! Japan now supports {ifmobile} and {ifnotmobile} in URL templates at all levels. Previously, you could only use {ifmobile} and {ifnotmobile} in URL templates at the keyword level in Yahoo! Japan accounts.
2/03/2017
Help center | Yahoo! Japan blog

Bing Ads mobile and tablet bid adjustment range changed. Mobile and tablet bid adjustments in Bing Ads campaigns and ad groups can be decreased by up to 100% and increased by up to 900%.
2/08/2017
Help center

January 2017

Manage campaigns

Remove business data tables, rows, or columns if you're no longer using them. Previously, once you defined a table, column, or added data in a row,  you couldn't remove the table, column, or row. Now you can remove these items if you're no longer using them.
1/12/2017
Help center

Apply a conversion goal to a campaign to let the goal set or recommend bid adjustments and automatically create location targets and product groups.
1/26/2017
Help center

AdWords no longer supports creating new standard text ads. You can still target, pause and resume, and report on existing standard text ads, but any new ads you create in AdWords accounts are required to be expanded text ads. This change applies only to AdWords accounts. Other types of engine accounts are not affected.
1/31/2017
Help center | AdWords blog

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