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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bing Ads features in DoubleClick Search

Last updated October 4, 2017

The following lists the Bing Ads features that DoubleClick Search (DS) supports, unsupported features, and any available workarounds.

Bing Ads was recently updated to version 11. Learn more about the Bing Ads version 11 updates that are supported in DoubleClick Search.

Learn more about Bing Ads.

Supported Bing Ads features

Campaigns

Ad groups

Ads

Extensions

Keywords

URL management

Targeting and bid adjustments

Bid automation 

Reporting

Unsupported Bing Ads features

Engine Accounts

  • Master account-level tagging and tracking
  • Conversion goal reporting
  • Negative keyword lists

Campaigns

  • Content campaigns: Use placeholder keywords to get visits and conversions.
  • Timezone
  • Dayparting
  • Demographic targeting
  • Website exclusions
  • Multiplicative bid adjustments (+-1% increments)
  • Negative keyword lists

 

Ad groups

  • Pricing model
  • Dayparting
  • Demographic targeting
  • Website exclusions
  • Network selection:
    • All search networks (Bing and syndicated search partners)
    • Bing (owned and operated) only
    • Bing syndicated search partners only
  • Shared targeting (a feature that is available only through the Bing Ads API)

 

Ads

Extensions

  • Location extensions
  • Call extensions
  • Image extensions
  • App extensions
  • Callout extensions
  • Review extensions
  • Structured snippet extensions

Targeting

  • Radius targeting

URL management

  • Custom parameters
    While DS uses one of the three available custom parameters to uniquely identify keywords and ads, you cannot view or manage Bing Ads custom parameters from DS. If you sign into Bing Ads and add custom parameters for a keyword or ad, you can successfully sync the item into DS, but DS ignores the custom parameters you created. Bing Ads will apply the custom parameters when it serves an ad.
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