Create and manage search engine accounts

Authorize a Bing Ads account

When you create or edit a Bing Ads engine account in Search Ads 360, you’ll need to authorize Search Ads 360 to access your Bing Ads account. 

You may be required to re-authorize Search Ads 360 if changes are made to the Microsoft Account that was used to authorize Search Ads 360. For example:

  • Someone changed the password for the Microsoft Account.
  • Someone made other changes to Microsoft Account's security settings
  • Someone added or removed Bing Ads accounts, or made other structural changes.

Note that this Microsoft Account may not be your Microsoft Account: it's the account that was used to authorize Search Ads 360 to manage your Bing Ads account. Some types of changes to this account can cause Search Ads 360 to lose its authorization. If this happens, Search Ads 360 will prompt you to re-authorize.

Authorize Search Ads 360 to access your Bing Ads account

  1. Link the Bing Ads account to a Microsoft Account:

    1. Go to the Bing Ads authorization site:
      https://bingads.microsoft.com/customer/WlidMigrateUsers.aspx.

    2. Follow the instructions on the site.
      If you don’t already have a Microsoft Account that you want to link to Bing Ads, the site offers an option to create one.

    3. When you finish linking the account, the authorization site takes you to the Bing Ads account for the Bing Ads user you specified in the previous step. You can close this page now.

  2. In Search Ads 360, start creating an engine account or editing an engine account.
    The Engine details section displays a warning that indicates you need to link your account.

  3. Click the Authorize link.

  4. Sign in to the Microsoft Account that you linked to your Bing Ads account. Then grant Search Ads 360 permission to access and update information in your Bing Ads account.

When you finish, the warning in the Engine details section no longer appears. If you click the Authorize link again, Search Ads 360 will request authorization again from your Microsoft Account.

Note: When you authorize an account, Search Ads 360 will authorize all other accounts within the advertiser that use the same set of credentials.

Verify the authorization status of your Bing Ads engine account

To verify that Search Ads 360 is authorized to access your Bing Ads engine account:

  1. Visit https://account.live.com/consent/Manage and make sure your Microsoft account has given access to Search Ads 360.
  2. In Search Ads 360, navigate to an advertiser and check the Authorization status column in the reporting table. The authorization status column displays one of the following:
    • OK indicates that the engine account is successfully associated with Search Ads 360
    • OAuth authorization needed indicates that Search Ads 360 must be authorized to access your Bing Ads account

    The Authorization status updated column indicates the last time the authorization status was updated. The status is updated several times each day.

 

Use a different Microsoft Account to authorize Search Ads 360

If you've added multiple users to your Bing Ads account, any user in the Super Admin or Advertiser Campaign Manager role can authorize Search Ads 360. A user in the Advertiser Campaign Manager role will need write access to the Bing Ads account. Otherwise, Search Ads 360 won't be able to traffic changes to Bing Ads.

For example:

  1. You link the Bing Ads account to your Microsoft Account.

  2. You sign in to the Bing Ads account and add a user in the Advertiser Campaign Manager role.

  3. The user in the Advertiser Campaign Manager role can now authorize Search Ads 360 to access the Bing Ads account:

    1. Sign in to Search Ads 360 and start creating a Bing Ads engine account or editing an engine account.

    2. Click the Authorize link.

    3. Sign in to his/her Microsoft Account and grant Search Ads 360 permission to access and update information in your Bing Ads account.

If later you place this user in a role other than Super Admin or Advertiser Campaign Manager without write access, Search Ads 360 won't have permission to make changes in your Bing Ads account. You'll need to reauthorize Search Ads 360 using a Microsoft Account-user in the Super Admin or Advertiser Campaign Manager role.

Do I need to authorize all of my existing accounts now?

If you’re changing the settings of an existing Bing Ads engine account, you’ll need to authorize the account before you can save your changes.

If you aren’t making other changes to an engine account, you do not need to update its authorization yet.

Create a read-only user for Search Ads 360 Support

If you ask the Search Ads 360 Support team for help troubleshooting problems with Bing Ads, the support team may request read-only access to your Bing Ads account. They'll use this access to sign in to Bing Ads and view your settings or other issues that may be causing problems. Note that you have complete control over which accounts to share, and you can make changes as needed.

If the Search Ads 360 Support team asks for this access, they'll give you an email address that you add to your Bing Ads account. Once you have the email address, follow these steps:

  1. Visit bingads.microsoft.com and sign in to your Bing Ads account.

  2. Click the Accounts & Billing tab.

  3. Click the Users tab.

  4. Click Invite user, then enter the following:

    • First name: SA360

    • Last name: Support

    • Email: Search Ads 360 Support will provide this.
      This is usually formatted as: DS-[your agency ID]-[your advertiser ID]@outlook.com.

    • Account role: Viewer (read only access)

  5. Specify whether Search Ads 360 Support can view all of your accounts, or select specific accounts.
    We recommend that you grant access to all accounts in case you need help with other accounts in the future.

  6. Click Send.

  7. Let Search Ads 360 Support know once you've completed these steps.

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