Create and edit analyses

Learn how to use the analysis editor.

Access Analysis

  1. Sign in to Google Analytics.
  2. On the left near the bottom, select Analysis.

    Accessing advanced analysis in Google Analytics

  3. The Analysis Hub appears.

Create a new analysis

  1. In the Analysis Hub, click any of the technique names or templates.

  2. The analysis editor appears.

Find your way around the analysis editor

Analysis editor interface map

  1. 1Return to the Analysis Hub.
  2. 2Choose the Google Analytics account and property for the analysis.
  3. 3Google Marketing Platform header. View notifications, switch organizations, get help and send feedback, and manage your account.
  4. 4Variables. Provides the dimensions, metrics, and segments available for use in this analysis. To minimize the Variables panel, on the right, click Minimize icon. To restore the panel, on the bottom, click Maximize.
  5. 5Tab Settings. Specifies the analysis technique and configures the currently displayed visualization. To add dimensions and metrics, or apply segments, click the appropriate target area. You can also drag and drop dimensions, metrics, and segments from variables into Tab Settings.
  6. 6Tabs. Tabs display your visualizations. An analysis can contain up to 10 tabs. To add a new tab, click Add new item icon..
  7. 7Toolbar. Undo and redo changes, export the data, and get additional information about the analysis.
  8. 8Segments. Segments are subsets of users. To apply a segment, double-click it, or drag and drop it from variables into Tab Settings. To create a new segment, click Add new item icon..
  9. 9Select visualization. Changes the appearance of the currently selected technique. For example, you can display an exploration as a table, pie chart, or line graph. Not all techniques have multiple visualizations.
  10. 10Dimensions. Dimensions are the things you want to analyze. Add dimensions to the Breakdown area in Tab Settings.
  11. 11Breakdown, Values, and additional configuration options. These vary by technique and allow you to customize the analysis.
  12. 12Visualization. Displays your data according to the current Tab Settings. To interact with the data , right-click a data point in the visualization.
  13. 13Metrics. Metrics provide the numbers in your analysis. Add metrics to the Values area in Tab Settings.
  14. 14Filters. Focus on the data that's most important to you. You can filter on dimensions, metrics, or both.

Add techniques to the analysis

Techniques govern the way data is analyzed. The default technique for a new blank analysis is the Exploration table. You can add tabs with different (or the same) techniques:

  1. At the top of the canvas, click Add new item icon..
  2. Select the technique for the new tab
  3. If desired, click the tab name to edit it.

To duplicate or remove a tab from the analysis, click the down arrow to the right of its name.

Change the exploration display

The default display in the exploration technique is a table, but you can also display the data using the following the visualizations:

  • Donut chart
  • Line chart
  • Scatter chart
  • Geo map

To change the exploration visualization, use the icons at the top of the Tab Settings panel.

Add variables to the analysis

In Analysis, the term variable refers to the dimensions, metrics, and segments that come from your Google Analytics account. Adding these items to the variables panel makes them available for use in your analysis, and preloads the data for faster visualization.

Add dimensions, metrics, and segments

  1. In the Variables panel, to the right of the DIMENSIONS, METRICS, or SEGMENTS section, click Add new item icon..
  2. Select the items you want from the list, then click APPLY.

Use the search box to locate the dimension or metric faster.

You can apply up to 20 dimensions and 20 metrics to an analysis. To remove a field and make space for different fields, mouse over the field in the Variables panel and click X.

Add data to the technique

Adding a variable to Tab Settings applies its data to the currently selected analysis technique. There are three ways to add a data to the technique:

  • Double-click a variable. That variable is applied to the Tab Settings in a default location. For example, double-clicking a dimension applies it to the ROWS section of an Exploration analysis, or to the BREAKDOWN DIMENSION section of a Funnel analysis.
  • Drag a variable from variables to Tab Settings. When you begin to drag a variable, the possible landing spots are highlighted.
  • Click a landing spot in Tab Settings, then select the variable from the list.

Change the time frame

By default, Google Analytics 4 properties retain 2 months of data. You can adjust this by going to Admin and then Data Settings and then Data Retention. Learn more about data retention.

To change the time frame of an analysis:

  1. At the top of the Variables panel, click the currently selected date range.
  2. Select a preset , or use the calendar to select a custom range.
  3. Click OK.

Date ranges are "rolling:" your analyses stay current as time rolls on.

Export the analysis

You can share your data with other tools by exporting the data:

  1. In the upper right, click Export data.
  2. Select the export format:
    1. Google Sheets
    2. TSV (tab separated values)
    3. CSV (comma separated values)
    4. PDF
    5. PDF (all tabs)

When you export to Sheets, TSV, or CSV formats, all the data available in the selected visualization is exported. This may be more data than is currently displayed. When you export to PDF, only the data currently displayed in the visualization is saved.

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