This article is about Universal Analytics. If you are using the next generation of Google Analytics, refer to the Google Analytics 4 properties section of this help center.

Explorations

This feature is only available in Analytics 360, part of Google Marketing Platform.
Learn more about Google Marketing Platform.

 

Explorations is a set of powerful audience discovery and comparison tools. Drag and drop dimensions and metrics onto the explorations canvas, switch between exploration techniques, and export your findings to Google Analytics segments and Remarketing Audiences.

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