What's new

Learn about new features and functionality in the release notes.

Meet the next generation of Google Analytics

As of October 14, 2020, a Google Analytics 4 property (formerly known as an "App + Web" property) is now the default when you create a new property. Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more.

This article contains information about new releases for the current year. For information about releases in previous years, see the "What's new" archive.

2023 releases

November 27, 2023

Improvements to data sampling and the (other) row

Google Analytics stores data from your website or app in two types of tables optimized for either performance or flexibility. With this update, Google Analytics now chooses the table that provides the most accurate results for each query, reducing the likelihood of seeing the (other) row and data sampling in reports and explorations.

As a result, you may now see the (other) row in explorations or data sampling in reports because Analytics chooses the table based on your query to provide the most accurate results and reduce the impact of data sampling and cardinality limits.

Learn more about how data is stored and displayed.

Turn on or off existing comparisons

To improve comparisons usability and navigation across reports, we've added a new toggle next to the comparison at the top of each report. The toggle will allow you to quickly turn on and off the selected comparisons as you look at your reports. When you move from one report with a comparison applied to another report, the comparison will be turned off by default.

Learn more about comparison toggles.

November 14, 2023

Admin redesign

We're introducing a new Admin experience in Google Analytics 4 properties. The new Admin experience organizes your settings into categories that make it easier to find what you’re looking for and discover what each administrative setting does. For example, all the settings that impact how data is shown in your reports are now grouped together. With this change, you’ll be able to complete your administrative tasks with fewer clicks and more confidence.

Learn more about Admin

Scheduled emails

As an administrator, you can now schedule standard and custom reports to be sent by email on a regular basis, enabling team members to receive periodic updates about your reports. The emailed report includes data for the specified date range with any filters or comparisons applied to the report when the email was first scheduled.

Learn more about scheduled emails

Increased Parameter Value Character Limit for GA4 360 Customers

Analytics 360 customers with Google Analytics 4 properties can now send string parameter values of up to 500 characters from web data streams.

Previously, Analytics 360 GA4 properties would truncate string parameter values from web data streams that exceed the 100 character limit. Now, web data streams can collect string parameter values up to 500 characters, giving you greater flexibility to collect URL and UTM combinations, campaign names, product bundle names, and other custom and predefined values.

Standard properties are not affected by this update and will continue to adhere to the current limits.

Learn more about the Analytics 360 feature limits

November 10, 2023

Integrate Salesforce Marketing Cloud with Google Analytics 4

You can now integrate Salesforce Marketing Cloud with a Google Analytics 4 property from the Sales Marketing Cloud interface. If you were using the Universal Analytics 360 integration with Salesforce Marketing Cloud, you can now use the same functionalities in Google Analytics 4.

For the first time, the integration is available to both Google Analytics 4 standard and 360 properties. Today, the experience is live in Salesforce Marketing Cloud for anyone who was using the integration with Universal Analytics 360.

The Google Analytics 4 integration with Salesforce Marketing Cloud lets you synchronize audiences created in Analytics to Marketing Cloud, and use those audiences in your Salesforce email and SMS direct-marketing campaigns.

To learn more about the Sales Marketing Cloud integration, see Salesforce Marketing Cloud audience integration.

November 2, 2023

Improved subproperty filtering of automatically collected events

We’re enhancing automatically collected events from web data streams in Google Analytics 4 to solve a filtering issue for some subproperties.

Going forward, all automatically collected first_visit and session_start events from web data streams will contain the same event parameters as the event parameters for the first client-triggered event in a session. This means those automatically collected events will be properly filtered in or out of a subproperty for consistent and predictable reporting.

You don't need to take any action to enable this as this launch will fix the issue going forward.

October 26, 2023

Item-scoped custom parameters in BigQuery Export and Measurement Protocol

Item-scoped custom parameters are now available in the GA4 BigQuery Export. We've also launched the ability to collect item-scoped custom parameters through GA4 Measurement Protocol.

October 23, 2023

New Google Analytics mobile app recommendation

We're introducing a new recommendation to install the Google Analytics mobile app, enabling you to stay connected to your business while on-the-go. The mobile app helps you monitor your business in real-time, build your own reports, and take actions to improve your account. The new recommendation includes a QR code so you can easily find the mobile app in the Apple App Store (for iOS) or Google Play Store (for Android). The recommendation is primarily visible on the Google Analytics 4 Home page if you haven’t recently used the app.

October 17, 2023

Update: First click, Linear, Time decay, and Position-based attribution models are going away for all properties

As a follow-up to our announcement from earlier this year, we will be removing the First click, Linear, Time decay, and Position-based attribution models from all properties in mid-October 2023. These models will be removed from both the Analytics user interface and Admin API. If your existing property is using one of the impacted models, it will be defaulted to Paid and organic data-driven attribution. In addition to Paid and organic data-driven attribution, the Paid and organic last click and Google paid channels last click models will also continue to be available.

Introducing calculated metrics in Google Analytics 4

Calculated metrics are metrics that combine one or more existing or custom metrics within a mathematical formula to produce a new and potentially more valuable metric. For example, an Item margin metric could be created using the Item price standard metric and the Item COGS custom metric.

With this update, you can adjust any metric to fit your business needs or logic. You can weight or discount existing metrics and create new metrics by combining standard and/or custom metrics.

These new metrics are typically more actionable than the original metrics from which they're created, as they contain the additional business logic that enables direct decision making and action in Google Analytics.

Learn more about calculated metrics in Google Analytics 4

October 3, 2023

Introducing data redaction

You can now configure your web data streams to perform client-side text redaction of email addresses and user-defined URL Query Parameters, reducing the likelihood of inadvertently submitting PII. For new web data streams, email redaction is enabled by default.

Learn more about data redaction

October 2, 2023

Exclude Google signals data from reports and explorations

If you've activated Google signals for your property, you can now turn off Include Google Signals in Reporting Identity on the Data Collection page in Admin to omit specific demographics and interest data from reports—specifically, data from signed-in, consented users.

This option is useful if your property uses the Blended or Observed reporting identity, as it can help reduce the likelihood of data thresholding. Google Analytics will still collect Google signals data when this option is turned off so you can use the Google signals data in audiences and conversions, and share the data with linked Google Ads accounts for remarketing and bid optimization.

Learn more about activating Google signals

September 19, 2023

Introducing the new Checkout journey report

The new Checkout journey report in Google Analytics 4 shows the number and percentage of users who begin checkout on an ecommerce website or app and complete each of the subsequent steps in the checkout funnel.

The new report is now available in the Monetization topic of the Life cycle collection or the Drive online sales topic of the Business objectives collection on the left in Reports. If you don't see the report, an administrator or editor can add the report through the report library.

Learn more about the new report

September 18, 2023

Introducing user data export in BigQuery

We're excited to introduce user data export, a new type of export available through the existing BigQuery connector. You can now enable a new set of tables, where each row represents a unique user. The table contains useful user-scoped fields for modeling and analysis, including a user's:

  • Current audiences
  • Lifetime value (LTV)
  • Predictive scores for purchase and churn probabilities
  • User properties
  • Device and geographic details

To get started, enable user data export from the BigQuery Links page in the GA4 Admin.

Learn more about user data export

September 13, 2023

New consent mode recommendation

Google Analytics surfaces a new recommendation when you've implemented consent mode in gtag.js, Google Tag Manager, or the Google Analytics for Firebase SDK, but the Google tags or Consent management platform are likely blocking cookieless pings.

This new recommendation notifies you that by unblocking cookieless pings, most reporting surfaces in Google Analytics 4 will use behavioral modeling, when model quality permits, to fill in gaps using machine learning to model the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies. Learn more about unblocking Google tags when using consent mode.

August 31, 2023

View and delete AdSense links in Google Analytics 4

You can now view and delete established links between Google Analytics 4 properties and AdSense accounts. When you link your AdSense account to a Google Analytics 4 property, you can see it on the Admin page under AdSense Links.

Learn more about the Google AdSense integration

August 17, 2023

Introducing behavioral modeling in path and funnel reports

Behavioral modeling data is now available in any exploration or report that includes paths and funnels in Google Analytics 4. More specifically, this includes the path exploration and funnel exploration, as well as the user purchase journey report and custom funnel reports.

User purchase journey report with data icon indicating estimated data is included

When website visitors or app users decline Analytics cookies or equivalent app identifiers your reports are missing data about them. Behavioral modeling fills in the data gaps by modeling the behavior of users who decline analytics cookies based on the behavior of similar users who accept analytics cookies.

Learn more about behavioral modeling

August 4, 2023

Match types, including regex, are now available in Reports

Google Analytics 4 Reports can now be further customized with Match Types. Report Filters now supports match types, including ‘begins with’, ‘exactly matches’, and regex.

Learn more about match types

August 1, 2023

Introducing the new Audiences report

The new Audiences report in Google Analytics 4 enables you to identify your most engaged and profitable audiences. It includes any audience with at least one user in the specified time period.

The new report is now available in the User Attributes topic on the left in Reports. If you don't see the report, an administrator or editor can add the report through the report library.

Learn more about the Audiences report

July 27, 2023

Google Analytics 4 audiences in Google Ad Manager

You can now use third-party segments with Google Analytics 4 audiences in Google Ad Manager. When you link your Analytics property to Google Ad Manager, with Google signals activated and ads personalization enabled in the link settings, audiences are automatically exported to Ad Manager. You can use the audiences as-is for targeting, or combine them with other audiences. You can also perform analyses on them.

Learn more about Google Analytics 4 audiences in Google Ad Manager

Set a default conversion value

You can now set a default value for a conversion event. This way, if the 'currency' and 'value' parameters are unset for the conversion event, Google Analytics uses the default value you set. If the event already has a value, the default isn't applied.

Learn more about default conversion values

July 20, 2023

Ecommerce dimensions and metrics are now available in the custom report builder

Google Analytics 4 adds ecommerce dimensions and metrics to the custom reports builder, enabling you to create your own ecommerce reports from scratch or edit standard ecommerce reports.

The following ecommerce dimensions are now available in the custom report builder:

  • Item affiliation
  • Item brand
  • Item category
  • Item category 2
  • Item category 3
  • Item category 4
  • Item category 5
  • Item ID
  • Item list ID
  • Item list name
  • Item list position
  • Item location ID
  • Item name
  • Item promotion creative name
  • Item promotion creative slot
  • Item promotion name
  • Item variant
  • Shipping tier

The following ecommerce metrics are now available in the custom report builder:

  • Gross item revenue
  • Gross purchase revenue
  • Item refund amount
  • Item revenue
  • Items added to cart
  • Items checked out
  • Items clicked in promotion
  • Items purchased
  • Items viewed
  • Items viewed in list
  • Items viewed in promotion
  • Purchase revenue
  • Refund amount
  • Shipping amount
  • Tax amount

Updates to the revenue metrics in explorations

Google Analytics introduces the following new revenue metrics in explorations:

  • Gross item revenue (The total revenue from items only, excluding tax and shipping)
  • Gross purchase revenue (The total revenue from purchases made on your website or app)
  • Refund amount (The total amount from refunds given on your website or app)

Google Analytics also removes the following duplicative revenue metrics from the Metrics picker in explorations:

  • Ecommerce revenue
  • Event revenue

To create explorations and see revenue from ecommerce transactions, use Purchase revenue. Existing explorations that use these removed metrics will continue to work, but new explorations should use the new revenue metrics instead.

We also recommend updating any explorations that use the Ecommerce revenue or Event revenue metric to now use the Purchase revenue metric.

June 28, 2023

New Import Conversions recommendation

If you've linked a Google Ads account, you may now see a recommendation to import your web and app conversions from Google Analytics 4 into Google Ads. By importing conversions into Google Ads, you can access Google Analytics data in Google Ads and better optimize bids for improved performance.

For eligible Google Analytics accounts, the card may appear at the top of the Advertising snapshot page, as a card on the Home page, or as a card on the Insights Hub page.

Learn more about recommendations

June 26, 2023

Introducing the Google Analytics 4 Audience Export API

With this launch, using the Google Analytics Data API v1, you can export the user IDs and device IDs of the users within an audience you’ve created in Google Analytics 4. Previously, you could only send this information to direct integrations like Google Ads or Firebase.

The Google Analytics Audience Export API is available in alpha to both standard and 360 properties, with higher limits for 360 properties.

Learn more in the developer documentation

June 20, 2023

Select which channels are eligible to receive conversion credit for web conversions shared with Ads

You can now select which channels are eligible for conversion credit for web conversions shared with Google Ads: Google paid channels (formerly, Ads-preferred) or Paid and organic channels (formerly, Cross-channel). The default setting for properties creating a link for the first time is Google paid channels.

  • Google paid channels: Only Google Ads paid channels are eligible to receive conversion credit.
  • Paid and organic channels: Paid and organic channels are eligible to receive conversion credit, but only credit assigned to Google Ads channels will appear in your Google Ads accounts.

You can see which channels are eligible for credit for each conversion in the Conversions summary, Conversions detail, and Campaigns tabs in Google Ads, and in Attribution settings in Google Analytics. To edit this setting, go the Admin > Attribution settings page in Google Analytics. You can change this setting at any time in Google Analytics, and it will take effect on conversions moving forward.

Learn more about channels eligible to receive conversion credit for conversions shared with Google Ads and importing conversions into Google Ads.

June 15, 2023

Google Analytics 4 integration with AdSense

Users may now establish links between Google Analytics 4 properties and AdSense accounts. When you link your AdSense account to a Google Analytics 4 property, your AdSense data from that account becomes available in GA4 reports and explorations. By combining AdSense data with other website metrics, such as traffic sources and user behavior, you can gain deeper insights and identify patterns that can help you to optimize your ad revenue.

Learn more about the GA4 integration with AdSense in the Google Analytics Help Center.

June 14, 2023

Improvements to reusing analytics.js website tags for GA4 properties

When migrating from Universal Analytics to Google Analytics 4, customers with websites tagged with analytics.js can use a feature called connected site tags to reuse their existing tag. We’re now launching improvements to this tag reuse, also allowing for enhanced ecommerce, custom dimensions and metrics, and other tag customization data to flow to GA4 properties. 

Learn more about this feature in the Google Analytics Help Center.

June 9, 2023

New Search Console recommendation

When Google identifies an unlinked Search Console account, you may now see a recommendation to link your Search Console account to Google Analytics. By linking your Search Console account, you get access to new Search Console dimensions and the Google Organic Search Queries and Google Organic Search Traffic reports, which enable you to analyze your search query and search traffic data.

For eligible Google Analytics accounts, the card will appear in the “Insights & Recommendations” section on the Home page, the Insights/Recommendations section in the Report snapshot and Advertiser snapshot reports, and the Insights/Recommendations hub.

Learn more about recommendations

June 5, 2023

Six new dimensions and metrics in the Google Analytics 4 audience builder

We've added five new dimensions to the Google Analytics 4 audience builder:

  • Country
  • Manual term (UTM Term)
  • Mobile device info
  • Minute
  • New vs Returning

We also added a new metric: session duration.

June 1, 2023

Introducing the Business objectives collection

The new Business objectives collection provides a tailored set of reports based on information you provide about your business when you first set up Google Analytics. The new collection provides you with reports that will help you find information that's relevant to your business goals. With this update, GA4 further aligns with Google Ads and campaign objectives.

In your report library, you can change the reports available in the Reports module, including adding topics from the Business objectives collection and removing individual reports. If you have an existing property, you can add topics from the new collection in your report library. The Life cycle collection remains available to all users. Learn more about the new collection.

May 17, 2023

Multiple improvements to the Google Analytics 4 audience builder

We've updated the audience builder to give you more flexibility and control when you create audiences. The update makes new dimensions and metrics available in the audience builder, improves options for controlling event value and event count, and adds the option to match between two dates.

New dimensions and metrics in the audience builder

You can now create audiences using new dimensions and metrics in the Google Analytics 4 audience builder. This addition closes key parity gaps with the Universal Analytics audience builder. The following dimension and metrics are new in the audience builder:

  • Item-scoped dimensions
    • Item ID
    • Item affiliation
    • Item brand
    • Item category
    • Item category 2
    • Item category 3
    • Item category 4
    • Item list name
    • Item name
    • Item promotion ID
    • Item variant
  • Item-scoped ecommerce metrics
    • Item revenue
    • Items added to cart
    • Items checked out
    • Items purchased
    • Items viewed in list
  • Event-scoped ecommerce metrics
    • Item-list click events
  • Session-based metrics
    • Low engagement sessions

Low engagement sessions

We introduced a new metric, low engagement sessions. Use the metric to identify users who weren't engaged with your website or app. For example, you might build an audience of users who have more than three low engagement sessions in the last five days. Once you have identified them, you can advertise to them to encourage them to return. For example, retailers might use ad copy that highlights an upcoming sale or event.

Event value can be used on its own

Previously, you could only use the event value parameter to modify a specific event, such as to find only users who have completed "event X" where the event value was greater than 50.

Now, you can use event value by itself without scoping it to a particular event. For example, you might build an audience of users who have any event with a value greater than 50.

Full set of operators for event count

We've expanded operators you can use to build audiences using the event count metric. Previously, only greater than (>), less than (<), and equals to (=) were available, and only when selecting "the most recent time period".

Now, we've introduced the full set of operators, adding the below. These are available both when selecting "at any point in time" and "most recent time period".

  • Greater than or equal to (>=)
  • Less than or equal to (<=)
  • Not equal to (!=)

Match between dates

We have introduced a "between match types" option for dates. For example, you could build an audience of users that visited your website during Black Friday, and advertise to them leading up to Black Friday the following year. The start date and end date are included in the match, so a range of November 24 to November 26 would include the 24th, 25th, and 26th.

May 2, 2023

Funnel reports

You can now create custom funnel reports, enabling you to see the steps users take to complete a task and evaluate how many users drop off between each step. This update gives you the flexibility to create relevant funnels for your specific business purposes and reference the information in Reports. Learn more

Additionally, Google Analytics provides a new User purchase journey report. The new report shows how many users drop off between each step in your purchase funnel, from starting a new session to completing a purchase. Learn more

April 19, 2023

Enhancements to the Home page

In Google Analytics 4 properties, the Home page includes the following new enhancements:

New welcome tutorial

Google Analytics adds a short tutorial to the Home page for new Google Analytics 4 users that introduces key concepts and settings to get you started with your new property.

New banner along the top of the Home page

Editors and Administrators who advertise with Google Ads using Google Analytics data will now see a banner titled "Verify your Google Ads settings" along the top of the Home page. The banner lists the key tasks you must complete to bid against your Google Analytics 4 data. The banner goes away when you mark all the tasks as complete in Setup Assistant.

Improvements to the Suggested for you section

The "Suggested for you" section now provides you with cards that are popular across all Analytics properties (to help new Google Analytics 4 users get started) and cards that you keep returning to.

Dismiss suggestions, insights, and recommendations

If Analytics surfaces a card in the "Suggested for you" or "Insights & recommendations" section that isn't relevant to you, you can dismiss the card by clicking the thumbs down button. Based on your input, Google Analytics can better curate the Home page for you in the future.

When you click the thumbs down button, Analytics will now remove the card from your Home page and you won't see the card again for the next 30 days. Note that the card will remain in view for the remainder of your session if you don't submit the feedback form that appears after you click the feedback button, but the card will be removed in future sessions.

You can still access all insights and recommendations from the Insights Hub, including the ones you dismissed.

Open the Setup Assistant from anywhere

Google Analytics 4 properties now include an action button to the bottom right of each page. When you hover over the button, you will see the number of tasks you have marked as complete in Setup Assistant. When you click the button, Analytics opens Setup Assistant so you can continue to complete the key setup tasks.

April 17, 2023

Upgraded attribution for web conversions imported into Google Ads

Google Ads now imports fractional, cross-channel web conversion credits from Google Analytics 4 properties, leading to more accurate measurement and better optimization.

Previously, web conversions were imported from Google Analytics 4 on a cross-channel last click basis and then attributed in Google Ads based on the attribution model you selected in your Google Ads account. This means that if the last click was not from Google advertising, then no conversion was imported into Google Ads. Today, with this upgrade, fractional cross-channel conversion credit will be imported into Google Ads (even if the last non-direct click was not Google advertising). For example, if data-driven attribution is selected for an imported conversion action, then all fractional, attributed Google credits as seen in Google Analytics 4 reporting will be imported into Google Ads regardless of the last touchpoint.

Learn more about importing conversions

April 12, 2023

Conversion counting method

The new counting method setting for conversion events in Google Analytics 4 properties allows you to decide how you want to count conversions. You can choose either Once per event (recommended) or Once per session (legacy). Most users should select Once per event. Select Once per session if it’s important for your Google Analytics 4 conversion count to closely match the conversion count in the corresponding Universal Analytics property.

Learn more

April 6, 2023

First click, Linear, Time decay and Position-based attribution models are going away

Google Analytics will be sunsetting First click, Linear, Time decay and Position-based attribution models from the attribution reports, property-level reporting-model setting, and Admin API. Starting in May, newly created properties will no longer be able to select these models. Starting in September, we will sunset these models for all other properties. Cross-channel data-driven attribution, Cross-channel last click, and Ads preferred last click will continue to be available.

Rules-based attribution models assign value to each advertising touchpoint based on predefined rules. These models don’t provide the flexibility needed to adapt to evolving consumer journeys. Data-driven attribution uses advanced AI to understand the impact each touchpoint has on a conversion. That's why we made Data-driven attribution the default attribution model in Google Analytics 4 and Google Ads. For these reasons, First click, Linear, Time decay, and Position-based attribution models across Google Analytics 4 will be going away.

Learn more about attribution in Google Analytics 4

April 3, 2023

Modify and create events using regular expressions

Google Analytics 4 adds two new options when creating or modifying an event in Google Analytics. The new options enable you to define conversions using regular expressions (regex) for web data streams. With this update, you will now be able to migrate destination and event goals that use regex from Universal Analytics to Google Analytics 4.

Learn more

March 22, 2023

Increased Number of Properties and Sub-Properties in an Account

Google Analytics has increased the number of Properties allowed in an account from the previous default value of 100 to 2000 (learn more). This change will allow for more flexibility in organizing properties and removes the need to request an increase from support. In addition, a new limit on the number of subproperties allowed on a property was introduced (learn more). This limit is set at 400; it may be increased via a request to support. These requests will be closely scrutinized and approved on a case by case basis.

March 16, 2023

Item-scoped custom dimensions

We are excited to announce that Google Analytics will now process item-level custom parameters from the ecommerce events on your website or app, which can be registered as custom dimensions and used in explorations.

Item-scoped custom parameters let you collect more information about items on your website or app, beyond the predefined parameters offered by default. For example, you can send item-scoped custom parameters to collect information about an item's color, size, product rating, and in-stock status.

You can register up to 10 item-scoped custom parameters for standard properties and 25 for Analytics 360 properties as custom dimensions.

Learn more

March 14, 2023

Happy Pi Day

Custom channel groups

Google Analytics now lets you create custom channel groups, either from scratch or by using Google’s default channel group as a starting point, so you can create and customize your own channels. Custom channel groups are available to all clients and you can use them across custom reports and explorations to see a current and historical views of your campaign channels.

You can edit the names of channels to fit your company preferences, adjust the criteria for any channel, and add or remove channels to enable broader or more specific views of your channel data.

Learn more

March 1, 2023

User Access Management for Analytics Features in Google Ads

In the next few months, the Google Analytics 4 audience builder will be embedded in Google Ads to simplify Google Analytics 4 audience creation and apply them to yourGoogle Ads campaigns. To enable this feature, a new model for cross product access management is being introduced for Google Ads. This model enables a Google Analytics 4 property Admin to set the explicit permissions available to users in a linked Google Ads account. The Google Analytics admin can assign roles to the different permissions in Google Ads (e.g. Administrator, Standard, Read only). The assigned roles will determine access to Analytics features embedded into Google Ads, such as creating Analytics audiences from within Google Ads. Learn more about user access for Ads integration

February 15, 2023

Improvements for large scale data

Google Analytics introduces the following new features that enhance the reporting experience, especially for properties with large and complex data:

  • Data quality icon at the individual card level: Previously, the Data quality icon appeared at the top of the Reporting snapshot report and the overview reports. However, different messages can apply to different cards. With this update, Google Analytics more precisely shows which messages apply to each card in a report.
  • A new "(other)" row message in the data quality icon: The "(other)" row appears when a report is affected by cardinality limits, which results in the less common data beyond the limits grouping into an "(other)" row. In this new message, you now have several ways to reduce or eliminate these cardinality limits.
    • All properties now have a one-click option to create the same report in Explore. The "(other)" row never appears in Explore because it uses raw, event-level data.
    • Google Analytics 360 properties also have access to expanded data sets, allowing you to flag up to 100 reports per property as high priority. Google Analytics permanently removes the "(other)" row from the reports you've flagged.
  • New sampling controls for Google Analytics 360 properties: The following new sampling controls allow you to adjust the level of precision and speed in your explorations:
    • More detailed results: Uses the maximum sample size possible to provide results that are the most precise representation of the full data set
    • Faster results: Uses a smaller sampling size to give faster results (option selected by default)

Learn more about these new features

January 30, 2023

Improved search for properties and accounts in Google Analytics 4

We've updated the search bar at the top of Google Analytics to allow you to find information about your current property or account, and to navigate to the other Google Analytics 4 properties you have access to.

Find data stream details

The following search terms allow you to open the details for a web or app data stream in the property you are using:

  • the keyword "Tracking"
  • a web stream measurement ID (i.e., "G-XXXXXXX")
  • an app stream ID (i.e., "XXXXXXX")

Find the current property and account settings

The following search terms allow you to open the settings for the property you are using:

  • the keyword "Property"
  • the current property ID or property name

The following search terms allow you to open the settings for the account you are using:

  • the keyword "Account"
  • the current account ID or account name

Go to other Google Analytics 4 properties

The following search terms allow you to navigate to a different Google Analytics 4 property from the one you are using. Analytics shows you up to 7 properties that match the search query.

  • the property ID or property name of the other property
  • a web stream measurement ID (i.e., "G-XXXXXXX") in the other property
  • an app stream ID (i.e., "XXXXXXX") in the other property

Learn more about search in Google Analytics 4

January 10, 2023

Introducing new ecommerce dimensions and metrics

Google Analytics now provides an item-scoped and event-scoped version of each ecommerce metric, enabling you to analyze information about your products or services and separately analyze important ecommerce interactions.

For example, you can now easily analyze Items purchased by item name, which shows the number of times each item was purchased. You can also now see Items purchased and purchases by country, which shows you the number of items purchased and the number of purchases for each country.

You can now find the following ecommerce dimensions and metrics in Explorations and the Data API:

  • Item affiliation
  • Item variant
  • Items added to cart
  • Items checked out
  • Items clicked in list
  • Items clicked in promotion
  • Items viewed
  • Items viewed in list
  • Items viewed in promotion
  • Shipping amount
  • Shipping tier
  • Tax amount

Analytics also renames the following metrics:

  • Add to carts (previously called Add-to-carts)
  • Item-list click events (previously called Item list clicks)
  • Item-list view events (previously called Item list views)
  • Item view events (previously called Item views)
  • Items purchased (previously called Item purchase quantity)
  • Promotion clicks (previously called Item promotion clicks)
  • Promotion views (previously called Item promotion views)

Note: When you use an item-scoped dimension in an exploration, such as "Item ID" or "Item category", be sure to use item-scoped metrics such as “Items purchased” rather than event-scoped metrics, such as “Purchases”. The former will give you the count of items. The latter will give you a count of purchase events.

Learn more about the new dimensions and metrics

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