This article is about Google Analytics 4 properties. If you're using a Universal Analytics property, refer to the Universal Analytics section of this help center.

[GA4] Google Analytics 360 (Google Analytics 4 Properties)

For downgrading Universal Analytics properties, and other 360 products generally, to standard, refer to Downgrading from 360 to standard.

For downgrading Google Analytics 4 properties to standard, refer to the Upgrading/downgrading to/from 360 section of this article.

If you have signed a 360 contract for Google Analytics 4 properties, you can upgrade your Google Analytics 4 properties to 360. Those 360 properties are covered by the Google Marketing Platform - GA 360 Service Level Agreements.

360 feature limits

Google Analytics 360 provides higher limits for Google Analytics 4 property data collection, reporting, retention, and export to BigQuery.

 

Feature Google Analytics 4 properties (standard) Google Analytics 4 properties under Analytics 360

Event parameters

25 per event

50 event-scoped custom dimensions per property

50 event-scoped custom metrics per property

100 per event

125 event-scoped custom dimensions per property

125 event-scoped custom metrics per property

User-scoped custom dimensions

25 per property

100 per property

Conversions 30 50
Audiences 100 400
Explorations

200 created per user per property

500 shared per property

200 created per user per property

1000 shared per property

Explore sampling limits 10M events per query 1B events per query
Unsampled explorations Not available Unsampled results up to 50B events per day per property

API quotas

Most requests consume fewer than 10 tokens.

 

25,000 tokens per day

 

250,000 tokens per day

Data retention

Up to 14 months

Options: 2, 14 months

Up to 50 months

Options: 2, 14, 26, 38, and 50 months

XL properties: 2 months

BigQuery Export

Daily export: 1 M events

Streaming export: unlimited

Daily export: Billions of events

Streaming export: unlimited

 

Upgrading/downgrading to/from 360

The self-service upgrade/downgrade option is only available to Analytics properties that are linked to a Google Marketing Platform organization that has an active 360 order (learn more about orders). If you purchased Analytics through a Google Sales Partner, then the partner has to perform the service-level upgrade/downgrade.

Users who are either Org admins or Billing admins for the organization to which the Analytics account is linked can upgrade Google Analytics 4 properties to or downgrade them from the 360 service level.

Sales Partners can set the service levels of properties for their clients. Sales Partner clients and Direct clients can set the service levels of their own properties. To set the service level of a property:

  1. Sign in to Google Marketing Platform.
  2. Click Administration > Organizations.
  3. Click the relevant organization.
  4. Sales Partner: Click Clients, then click a client name. Under Linked accounts, select Analytics, then the specific account.
    Client: Under Linked accounts, select Analytics, then the specific account.
  5. Select the check box for the Google Analytics 4 property you want to upgrade/downgrade.
  6. Click More, then click Upgrade selected properties or Downgrade selected properties.

When you upgrade a property the service level changes to 360; when you downgrade a property, the service level changes to standard. If you have the necessary permissions to change the service level for a property but the interface controls to upgrade/downgrade are not available, then there is no order for the account, the order end date has passed, or the order start date is set to a future date.

Effects of upgrading

When you upgrade a Google Analytics 4 property to 360, the property immediately benefits from the increased limits described above. In certain cases, the upgrade may take up to four hours to apply.

Upgrading a Google Analytics 4 property to 360 will not impact billing for your Analytics account until the account has moved onto an Analytics 360 contract for Google Analytics 4 properties. In addition, SLAs will not be available to upgraded properties until the account has moved onto an Analytics 360 contract for Google Analytics 4 properties.

Effects of downgrading

When you downgrade a Google Analytics 4 property from 360 to standard, that property is immediately subject to the standard limits described above.

If the property currently exceeds those limits because of the previous upgrade to 360, then you have to bring the property within the standard limits before you can create objects or change settings that would cause the property to exceed the standard limits. For example, if you marked more than 30 events as conversions while the property was 360 and want to mark a new event as a conversion, you have to unmark events until you're below the limit of 30.

Was this helpful?
How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
69256
false