A targeting method you can use to specifically choose websites, videos and apps that are part of the Google Display Network, on which you'd like to show your ads. Unlike other targeting methods, like keywords or topics where your ads are placed on sites automatically for you (reported in your account as automatic placements), you select managed placements yourself.
- Managed placements are an optional feature that can help you to have more control over the web pages, videos and apps in the Display Network that can show your ads. If you know of a website where your customers spend time, you can often add it as a managed placement.
- You can use managed placements if you use “Display Network only" or "Search Network with Display Select” campaign types.
- You can use managed placements to assign a unique bid to a specific webpage. If your ad performs well when it shows on a certain webpage, then you could add it as a managed placement and set a higher bid. By adding the placement using the “Bid only” setting, you can make your bid more competitive just for that particular placement, and still show on other placements based on additional targeting methods, such as keywords and topics.
- As a result of using both managed placements and additional targeting methods, you might see both automatic placements (websites, videos, and apps automatically chosen to match your other targeting methods) and managed placements on your Placements tab.