Managed placements

Web pages, videos and apps that are part of the Google Display Network that you specifically choose as places where you'd like to show your ads. You select these placements, as opposed to automatic placements that are chosen based on other targeting that you've selected (like keywords or topics).

  • Managed placements are an optional feature that can help you have more control over which web pages, videos and apps in the Display Network can show your ads. If you know of a website where your customers spend time, you can often add it as a managed placement.
  • Use automatic and managed placements together, or choose just one type of placement to target your ads.
  • You can also use managed placements to assign a different bid to a specific web page. If your ad performs well when it shows on a certain webpage, then you could make your bid more competitive just for that particular placement.

About managed placements
How to add, edit and remove managed placements
About automatic placements
See more articles about placements