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Link Optimize and AdWords

This article only applies to the previous AdWords experience. Determine which AdWords experience you’re using.

If necessary, switch to the previous AdWords experience before following the steps below.

Integrating AdWords with Google Optimize allows you to easily target experiments and personalized experiences to specific ads and keywords. You can personalize your existing web pages to match each of your users' intents based on the campaign they clicked on or the keywords that triggered the ad.

This article shows you how to link your AdWords and Optimize accounts.

Before you begin

To link AdWords and Optimize, you’ll need to use a Google Account with the following permissions for Optimize and AdWords:

  1. For Optimize, you'll need to "Edit" permissions.
    1. Navigate to your Optimize Accounts page.
    2. Click Edit permissions in the header of the account you want to manage.
    3. Click an email address to expose the user details panel.
    4. Click the drop-down menu next to each role to select the appropriate permission level.
    5. Click Done when complete.
  2. For AdWords, you'll need administrative access.
    1. To check your account access, click the settings menu , and select Account settings. In the menu on the left, select Account access.


How to link AdWords and Optimize

  1. Sign in to your AdWords account.
  2. Click the settings menu .
  3. Click Linked accounts.
  4. Click Google Analytics.
  5. Click On to “Enable Optimize account linking”.

Edit or remove linked Optimize accounts

Once you've linked an Optimize account, you can edit its settings, or unlink it entirely. You must have Optimize “Edit” permission or AdWords administrative access to edit or remove a link.

  • Sign in to your AdWords account.
  • Click the settings menu , then select Linked accounts.
  • Under "Google Analytics" click View details.
  • You'll see a list of Optimize accounts that you have access to. Click Edit next to the account you want to edit or unlink.
    • Edit: Turn off links.
    • Unlink: Click Remove link.
  • Click Save.

When you unlink your Optimize account, you’ll no longer receive new data from AdWords, but keep all the data from before you unlinked your account. New experiment sessions from unlinked AdWords accounts will appear in Optimize reports as "(not set)". AdWords entity names, IDs, and statuses for campaigns and ad groups based on the linked account will be closed.

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