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Link Google Play and AdWords accounts

When you link your AdWords account to your Google Play Developer account, you can show ads to your app users without setting up a remarketing tag. For apps that use in-app billing, you can also use conversion tracking to automatically track when someone who’s clicked one of your ads makes a purchase in your Android app, without adding conversion tracking code to your app.

This article shows you how to link Google Play Developer accounts from your AdWords account. It also covers managing link requests and linked accounts in your AdWords account. For background about how the linking works, read About Linking Google Play and AdWords accounts.

Before you begin

Instructions

Choose the AdWords experience you're using. Learn more

Below you can learn how to: 

  • Send link requests to Google Play Developer accounts
  • Approve link requests from Google Play Developer accounts
  • Resend or cancel link requests
  • Switch to “Data and Account access” link type
  • Unlink AdWords and Google Play Developer accounts
  • Track link statuses

Send a link request

  1. Sign into your AdWords account
  2. Click the 3-dot icon in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Play," click Details
  5. If you haven’t linked any accounts yet, click Link. If you already have linked accounts, click the plus button  to create a new link request.
  6. Enter the email address of the owner of the Google Play Developer account you’d like to link.
  7. Click Send.

Approve link requests from Google Play Developer accounts

  1. Sign into your AdWords account
  2. Click the 3-dot icon in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Play," click Details
  5. Locate the account you want to approve the link request for. 
  6. Click Approve or Decline. If you decline a request then change your mind, either you or the owner of the Google Play Developer account will have to send a new link request.

Cancel link requests 

  1. Sign into your AdWords account
  2. Click the 3-dot icon in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Play," click Details
  5. Locate the account that you want to cancel the link invite for.
  6. Click Cancel.

Switch to “Data and Account access” link type

  1. Sign into your AdWords account
  2. Click the 3-dot icon in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Play," click Details
  5. Locate the account you want to switch to the “Data and account access” link type. 
  6. In the “Type” column, click the pencil icon Edit next to "Data access."
  7. Turn on Account access.
  8. Click Save.

Unlink AdWords account from Google Play Developer accounts

  1. Sign into your AdWords account
  2. Click the 3-dot icon in the upper right corner of your account.
  3. Under "Setup," click Linked accounts.
  4. Under "Google Play," click Details.
  5. Locate the account you want to unlink, and click Unlink.

Track link statuses

Below are the statuses you might see in the “Status” column of the “Linked accounts” page for Google Play.

  • Needs your approval: The account owner from this Google Play Developer account sent a request to link to your AdWords account. You can approve or decline the request.
  • Awaiting Google Play approval: Your request was delivered to the Google Play Developer account. This status will update when the account owner either accepts or declines your link request.
  • Linked: Your AdWords account is linked to this Google Play Developer account, and the remarketing lists for the apps in the account are activated.
  • Not linked: The AdWords and Google Play developer accounts are not linked because the link request was declined by the Google Play developer account owner, or because the accounts were unlinked by the AdWords user or Google Play developer account owner. To re-link the accounts, send a new link request to the Play account owner.
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