Create image ads in different sizes

Want to make an impression on customers with engaging graphics? Use image ads to capture people's attention as they browse websites in the Google Display Network. The network contains thousands of sites and apps, from online newspapers to blogs to Google websites, such as Blogger. Image ads give you a way to entice customers to your website, using a combination of graphics and text.

In this article, you'll learn about:

  • Supported ad sizes for static image ads on desktops
  • Supported ad sizes for static image ads on high-end mobile devices
  • How to create image ads
  • How to use the Ad gallery

If you've browsed websites and seen large graphic ads across the top of a webpage, then you're already familiar with what image ads look like. Here's an example of an image ad on a fitness site (highlighted in red):

Example ad

Snazzy, huh? AdWords image ads can appear in a variety of pre-approved sizes, which are measured in pixels. Use images to simply drive awareness of your brand or increase clicks and traffic to your website.

Example

Let’s say you sell hand-knitted scarves online and you want to generate more sales. Create image ads to showcase your scarves and target Display Network websites that sell clothing and accessories. Or perhaps you just want more people to learn about your brand and are not necessarily concerned with sales. In that case, you might want to use image ads on blogs or forums for knitting enthusiasts.

Supported ad sizes and formats

Before creating your ad in AdWords, you’ll need to prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad -- websites on desktop browsers or on mobile devices.

You can run multiple kinds of ads, not just image ads, from the same AdWords account and, in some cases, from the same campaign. Learn about the different campaign types and available ad formats. Note that the image examples in the following specs are only for illustrative purposes and may not display correctly, depending on your browser and device.

Responsive ads

In AdWords, you can select an ad auto-generated for you in "Ad ideas." The resulting ads created are then scaled to any ad size and show in any ad unit, without more time and effort on your part. Having ads at your fingertips that automatically adjust to any ad slot size can help you not only reach more of your potential audience across the Google Display Network but also tailor your campaign to audiences using mobile devices, desktops, or both.

Keep in mind

  • Once you select any of the responsive ad templates, you won't be able to select individual ad sizes or resize or reposition the elements inside a responsive ad. This means some ad elements might not appear in all ad sizes.
  • While a responsive ad doesn't generate multiple ad sizes, it does mean that this one ad size fits almost all ad slots and you can still preview your ad in different sizes.
Specs for static image ads on desktop browsers

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG, .SWF

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 250 x 250 square

    Example ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 200 x 200 small square

    Example Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 468 x 60 banner

    Example Ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

  • 728 x 90 leaderboard

    Example Ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

  • 300 x 250 inline rectangle

    Example Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 336 x 280 large rectangle

    Example Ad

    This ad size can appear at the top, on the side, or on the bottom of the page.

  • 120 x 600 skyscraper

    Example Ad

    This ad size can appear on either the left or right side of the page.

  • 160 x 600 wide skyscraper

    Example Ad

    This ad size can appear on either the left or right side of the page.

  • 300 x 600 half-page ad
  • 970 x 90 large leaderboard

    970x90 image ad

    This ad size can appear at the top, in the middle, or on the bottom of the page.

Specs for static image ads on high-end mobile devices

You can also create image ads to show on iPhones and other high-end mobile devices with full HTML browsers.

Acceptable file formats: .GIF, .JPG, .JPEG, .PNG

File size limits: 150 KB or less for all files.

Supported ad sizes:

  • 320 x 50 mobile leaderboard

    Example ad

  • 200 x 200 small square

    Example Ad

  • 250 x 250 square

    Example Ad

  • 300 x 250 inline rectangle

    Example Ad

  • 320 x 100 large mobile banner is also available.

Tips

  • Once you've created your ad, make sure you choose the right device settings for your campaign in order to show the ad on high-end mobile devices. More about high-end mobile ads
  • You can also create image ads for WAP-enabled devices, which usually have a smaller screen. More about WAP image ads

The ad examples above appear as they would on an XHTML mobile web page. The appearance of an ad's "user bar" -- consisting of an "[Ad]" tag and the Display URL -- can vary slightly depending upon a page's markup language.

Additional specs

We've covered just the basic specs above. Please check our image ad advertising policies for more requirements about animated image ads, Flash ads, and general ad content. Make sure you have the necessary permissions for the image you're using.

Creating your image ad

Click the links below to see step-by-step directions for building your image ad in the following two different ways:

  • Upload a standard image ad: If you have an ad file prepared, upload it in AdWords.
  • Use Ad gallery image ad templates: You can also take advantage of available templates in Ad gallery to build a custom ad. Use a mix of images you upload and images we provide in our stock image gallery, and edit the content of your image within the tool.
Uploading your image ad
  1. Sign in to AdWords at https://adwords.google.com.
  2. Click the Campaigns tab.
  3. Click the Ads tab within the page.
  4. Click the + AD menu, and then click Image ad. Don't see this option? Check that your ad campaign is set to show ads on the Display Network. Start creating a new image ad
  5. In the "Choose how to create your image ad” dialog, click the pencil icon, and then enter the URL of your website.
  6. Click the Create an ad button.

    Several ad ideas will appear based on the content of your website.

  7. In one of the ad ideas, click the See all variations link.
  8. In “Select ad sizes,” select the checkboxes next to the ad ideas you want to use, and then click OK.
  9. On the “Review ad ideas” form, click the Select an ad group dropdown menu, click the name of a campaign, and then click the name of an ad group.
  10. Click Update ideas.
  11. Click OK.
Try it now

Once you save your image ad, we'll review your ad to make sure it's meets our advertising policies. Once approved, depending on your ad content and your campaign settings, your ad can start running almost immediately.

Using the Ad gallery
  1. Sign in to AdWords at https://adwords.google.com.
  2. Select the campaign or ad group where you want to create your image ad.
  3. Select the Ads tab.
  4. Select Ad gallery on the New ad menu above the statistics table. If you don't see this option, make sure your campaign is set to target the Display Network. Start creating a new display ad
  5. Choose an image-based template from the gallery. Display ad builder templates
  6. Complete the required fields of the template, including uploading any images. You'll be able to preview what your ad will look like as you build your ad. You can select from our stock of free images, your media library of previously uploaded content, or use an image hosted on your own site. Image ad template
  7. Click Next to preview your ad again in all the available image sizes. Deselect the checkboxes for any sizes that don't display your ad content correctly.
  8. Click Save Ad when you are finished.

Try it now

Once you save your image ad, we'll review your ad to make sure it's okay within our advertising policies. Once approved, depending on your ad content and your campaign settings, your ad can start running almost immediately.

Using Flash in your ad?

Not all devices support Flash. To help you reach customers using devices that don't support Flash, AdWords can create a non-Flash version of the ad for you. You should see an option to preview a non-Flash version of your ad when you upload a Flash file. Don’t see this option? Make sure your SWF file uses ActionScript 2.0 and avoid filters or blending if possible.

AdWords can convert Flash to HTML5, which can be viewed on most major desktops, tablets, and mobile devices. The converted ad may not be 100% identical to the Flash ad you created, so be sure to preview it before saving. Most shapes, embedded fonts, timeline animation, text, movie clips, buttons, and scripting are supported, but not filters or blending. The system automatically determines which version of your ad to show, based on the device that your customer is using.

Tip

It's a good idea to include text in your image ad, such as a brief product description or a call-to-action to reinforce your ad's message. This also helps people realize they can actually engage with your ad, instead of assuming it's there for eye candy. See more tips for creating effective display ads

Want to showcase your product images on Google search results? Consider creating product ads.

Keep in mind

A small "x" appears in the corner of image ads on the Google Display Network, like in the example below.

Example ad

When people click the "x," they tell Google that they no longer want to see ads from that ad's web domain. This means that, in the future, Google will try to avoid showing people ads associated with this ad campaign URL. For example, if someone mutes an ad from mikesmountaineering.com, ads at the domain level ofmikesmountaineering.com as well as specific pages like mikesmountaineering.com/hikingboots will be muted. This feature gives consumers control over the ads they see, and advertisers don't need to pay to show ads to people who aren't interested in them.

Next steps