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Upload image ads in different sizes

Image ads capture people’s attention across the Google Display Network’s 2 million websites and apps. AdWords gives you several ways to create image ads—Ad Gallery templates, sizeless responsive ads, and uploading ads. Uploading your custom-made image ads gives you maximum control and customization.

This article describes the size and dimension specifications of image ads you can upload, and how to upload them.

Before you begin

Make sure that uploading custom image ads is the best choice for you. You also have the option to create image ads that fit just about anywhere across the Display Network with responsive ads. Even for advertisers who do use uploaded image ads, a best practice is to create additional responsive ads to cover sizes unavailable as uploaded image ads. Learn how to create a responsive ad

Keep in mind that you can run multiple kinds of ads, not just image ads, from the same AdWords account and, in some cases, from the same campaign. Learn about the different campaign types and available ad formats.

Instructions

Before creating your ad in AdWords, you’ll need to prepare an image file that is sized and formatted appropriately. The specifications and dimensions are listed below.

When uploading a .zip folder, the maximum number of files included is 40. 

Specifications

Non-animated image ads

File types

 
Formats GIF, JPG, PNG, SWF, ZIP
Max. size 150KB

Ad sizes

 
Square and rectangle  
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper  
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
Leaderboard  
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
Mobile  
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner
Animated image ads

File types

 
File type .GIF
File size 150 KB or smaller

Image size

 
Square and rectangle  
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper  
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
Leaderboard  
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
Mobile  
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner
Animation length and speed
  • Animation length must be 30 seconds or shorter
  • Animations can be looped, but the animations must stop after 30 seconds
  • Animated GIF ads must be slower than 5 FPS

HTML5 ads

Check your ads using the AdWords HTML5 validator.

All HTML5 ads

Supported ad sizes

 
Square and rectangle  
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper  
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
Leaderboard  
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
Mobile  
300 × 50 Mobile banner
320 × 50 Mobile banner
320 × 100 Large mobile banner
Supported file size
  • 150 KB or smaller
File type
  • .ZIP

The .ZIP file should contain the HTML for the ad as well as any of the other following file types:

  • .CSS
  • .JS
  • .HTML
  • .GIF
  • .PNG
  • .JPG
  • .JPEG
  • .SVG
HTML5 ads created in Google Web Designer
Ad environment When creating your ad in Google Web Designer, you must specify the “AdWords” environment.
Supported components
  • Tap Area
  • iFrame
  • Swipeable Gallery
  • Carousel Gallery
  • 360° Gallery
  • Gallery Navigation
  • Image Button
  • Spritesheet
Publishing for AdWords In Google Web Designer:
  1. Click the Publish button.
  2. Select Publish locally.
  3. Upload the resulting .ZIP file to AdWords.
Limitations
  • Expandable ads are not supported.
  • All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.
  • Only Google web fonts are supported. Other web fonts are not supported.
  • For environment target actions, timer and multiple exits are not supported.
  • Local storage methods cannot be used in HTML5 ads.
All other HTML5 ads
HTML requirements HTML5 ads must include:
  • <!DOCTYPE html> declaration
  • <html> tag
  • <body>tag
  • Ad format size meta tag within the <head> tag. For example:
    <meta name="ad.size" content="width=300,height=250">

Explicit end tags (inline ending tags will not be accepted):

  • Example of valid end tags: <path></path>
  • Example of what not to do: <path> or <path />

Alternatively, you can extract the inline svg into a separate file.

Upload requirements All code and assets must be referenced using a relative path to resources included in the .ZIP file. No external references are allowed except references to:
Using an exit URL HTML5 ads that are not created in Google Web Designer are, by default, clickable on the entire area of the ad. If you wish to limit the clickable area to specific elements, you will need to include the exitapi.js script.

To use exitapi.js, include the following script in your HTML <head> tag:

 
<script type="text/javascript" src="https://tpc.googlesyndication.com/pagead/
gadgets/html5/api/exitapi.js"> </script>

Then make the following JavaScript call to enable your final URL:



ExitApi.exit()

For example, send a consumer to the final URL, using a standard anchor:

 
<a onclick="ExitApi.exit()">Learn more</a>

If you don't include the extiapi.js script, AdWords will make the entire ad clickable, and you won't need the exit() call.

For ads created in Google Web Designer, you don’t need to add this script.

When uploading a .zip folder, the maximum number of files included is 40.

Keep in mind

UTF-8 must be used for non-ASCII characters

Regionally available ad sizes

Here are more image ad sizes that you can use, depending on the region where you show your ad. Some image ad sizes are available only in certain regions.

Ad type Dimension Size limit Regional use
PL billboard 750x100 150 KB Poland
PL double billboard 750x200 150 KB Poland
PL triple billboard 750x300 150 KB Poland
Vertical rectangle 240x400 150 KB Russia
Panorama 980x120 150 KB Sweden
Top banner 930x180 150 KB Denmark
Triple widescreen 250x360 150 KB Sweden
Netboard 580x400 150 KB Norway
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