Advertiser verification: Tasks required for verification

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Build trust, increase transparency and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organisation. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Center, which provides context about an advertiser and their ads.

Learn more about advertiser verification.

Tasks required for verification

Google Ads will notify you via an in-account notification or an email when you need to complete advertiser verification.

To start verification, you’ll answer a few questions about your organisation and complete some required tasks. These tasks will vary depending on your account, billing setup and other factors. Only a Google Ads account admin can complete the tasks.

After you’re verified, your advertiser name and location will appear in ad disclosures, My Ad Centre and Ads Transparency Center. Learn more about Ads transparency.

If you pay with monthly invoicing, you may have a different verification process. Learn more about verification for Google Ads accounts paying via monthly invoicing.

Given a deadline?

Your account will be paused if you don’t complete advertiser verification by the deadline. You can see your deadline on the advertiser verification page. It’s important to start early since it can take up to five working days for Google Ads to review the info that you submit.

Learn more About Google Ads account pausing.

No deadline?

You may choose to get verified on your own. You may want to do this to:

Proactively get verified
Get access to more ad formats and features, such as your business name and logo in Search Ads
Remove limits from your account

It can take up to five working days to review your task. In rare cases, review time can take up to 30 days. You can still run ads if you don’t complete advertiser verification.

Account paused?

You’ll only be able to run ads again if you complete advertiser verification

Appealing a suspension?

You’ll be able to appeal only if you complete advertiser verification

How to start a task

You may be asked to complete one or more of the tasks listed in the next section. To start a task, check your status or retry a task, follow these steps:

In your Google Ads account, click the Billing icon .
Click Advertiser verification.
Click Start task and follow the provided instructions.

Note: Your payments profile account type is set to either individual or organisation. This affects which tasks you’ll need to complete. Learn more about how to Change your account type.

Tasks for everyone

Image showing the steps to answer questions about the organisation type and who pays for the ads.

Answer a few questions about your organisation

You’ll need to answer a few questions about the type of organisation and who pays for the ads.

If you manage ads for a client, make sure that you select Yes for 'Is your organisation an agency?' for the ad disclosure. Otherwise, your account may be paused or suspended.

Image showing the steps to answer questions about your business operations and affiliations.

Answer a few questions about your business operations

You’ll need to answer questions about:

Your organisation
Products or services that you offer
Your advertisements
Your relationships with other organisations

For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select 'Subtitles/CC' and choose your language.

Most advertisers won’t see this task.

Tasks for individuals

This image represents the steps to submit your documents, including personal information and government ID.

Submit your documents

You’ll submit personal info and a government-issued photo ID. See the list of acceptable documents for your country.

The name and location on the payments profile must exactly match your name and location on any documents that you submit. If the name doesn’t match, make sure that you edit your payments profile name by clicking on the pencil icon next to your name. If you don’t have edit access, you’ll need to contact us.

This image shows the steps to confirm your phone number by entering a verification code sent to your device.

Confirm your phone number

You’ll enter a phone number and confirm a six-digit code that will be sent to your phone.

The phone number area code must be that of your payments profile country.
Your phone number will be deleted after completing the task.

If you can’t confirm your phone number after five attempts, you’ll be asked to submit a government-issued photo ID instead.

This image shows the steps to submit and confirm personal information, including your National Insurance number.

Confirm your social security number (US only)

You’ll submit personal info, including your SSN.

Your SSN will be deleted after completing this task.
If your SSN can’t be verified after three attempts, you’ll be asked to submit a government-issued photo ID instead.

If you’re completing advertiser verification to appeal your account suspension and your SSN can’t be verified after three attempts, you’ll be asked to submit a government-issued photo ID instead. If you fail all attempts, you’ll no longer be allowed to appeal.

This image shows the steps to take a video selfie for verification.

Take a video selfie

You’ll submit your government-issued photo ID and take a video selfie. Only an admin on the payments profile can complete this task.

If your ID and video selfie don’t match after five attempts, you’ll need to contact us.

Tasks for organisations

This image shows the steps to enter your organisation's unique identification number (DUNS).

Provide your Dun & Bradstreet info

You’ll enter your organisation’s info and you’ll have the option to provide your D-U-N-S number. Learn more about D‑U‑N‑S® enrolment.

If there isn’t a match, ensure that the info provided is correct and try again. After three unsuccessful attempts, you’ll be asked to submit your organisation's document instead. Refer to the list of acceptable documents for your country.

This image represents the steps to enter your organisation's information and documents.

Submit your organisation’s documents

You’ll enter your organisation’s info and submit your organisation’s documents. Refer to the list of acceptable documents for your country.

The name and location on the payments profile must exactly match your legal name and location on any documents that you submit. If the name doesn’t match, make sure that you edit your payments profile name by clicking on the pencil icon Pencil icon / edit icon next to your name. If you don’t have edit access, you’ll need to contact us.

Using a trade or DBA name? The trade or DBA name must match and be on the same registration document that you submit, along with the legal name.

Make sure that the name in the document doesn’t have:

Inaccurate names
Capitalisation, promotional language or domains, unless they are part of a valid legal name, valid trade name or DBA name
Special characters such as emojis, service info or phone numbers

For South Korea only

You’ll need to:

Submit your organisation’s documents. See the list of acceptable documents for your country
Provide your RNN
Enter a phone number and confirm a six-digit code that will be sent to your phone

If you can’t confirm your phone number after five attempts, you’ll need to try again in 24 hours.

This image represents the steps to confirm your organisation's email.

Confirm your organisation’s email

You’ll enter your organisation's email and confirm the six-digit code that was sent to the email

This is an optional task – there aren’t any consequences for skipping it or not completing it

Tasks for agencies

Grants accounts have the same verification process as agencies.

This image represents the steps to provide your agency's information.

Provide your agency’s info

You’ll enter your agency’s info and will need to complete one or more of the following tasks:

Provide your D-U-N-S info
Submit your documents
Confirm your phone number
Confirm your social security number (National Insurance number)

This image represents the step where you submit your client's information.

Provide your client’s info

For Google Ad Grants accounts, the business name of the profile that you choose must match the grantee's name. If you’re required to submit documents, you’ll need to submit the grantee’s documentation. Learn more about Document requirements for advertiser verification.

As an agency, you can either:

Send a link with the task to your client
Complete the task for your client
- You'll select an existing payments profile or create a new one for your client

You can only see the payments profiles that you're an admin for. Don’t see a certain payments profile? You'll need to contact the payments profile’s admin and send a link with the task to the admin. This won’t affect the Google Ads account billing setup or give new access to the Google Ads account.

If the selected payments profile hasn't been verified, you’ll need to complete a separate advertiser verification for your client. This means that you'll be asked to complete one or more tasks listed above under Organisation or Individual, depending on your client’s account type. After the payments profile is verified, the agency will be notified by email.

As a client, you’ll need to:

Follow the link sent by your agency and complete the task
- You'll select an existing payments profile or create a new one for your client.
If you’re signed in to the agency’s account, you can follow the instructions for an agency.

If the selected payments profile hasn't been verified, you’ll need to complete a task. After the payments profile is verified, the agency will be notified by email.

Tasks for certain industries

To run ads for certain industries, you’ll need to meet additional criteria, which may include applying for certification, verification or completing certain tasks.

The following industries have additional policy requirements:

We continually review our ad policies in light of industry changes and abuse trends and may introduce new verification requirements for certain content.

This image shows the steps to answer a few questions about your domain’s relationship with an industry.

Answer a few questions about your domain

You’ll need to answer a few questions about your domain’s relationship with an industry.

Why do I need to complete additional tasks for these industries?

These industries are highly regulated or see a lot of abuse, which means that Google Ads needs extra info about your organisation.

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