Top invalid traffic and policy violations that lead to account closure
If your AdSense application was disapproved, visit our help article on what to do next.
If your AdSense account is temporarily suspended for invalid traffic or policy violations, visit our help article on account suspensions for more information.
To help you understand why publishers may have their accounts disabled, we’ve outlined the most common reasons that accounts are disabled for invalid traffic or policy violations below. We hope this information helps you to better understand our policies, and ensure that your account (i.e., all of your sites, YouTube channels, and/or apps) remains compliant with our policies. Note that this is not a complete list, but the top causes. For more information, see the AdSense program policies.
We want to maintain a strong ecosystem for both advertisers and publishers. As a publisher, you are responsible for maintaining high quality inventory and traffic. If the traffic we receive from a publisher violates policies and/or is invalid, then that publisher will no longer be eligible to participate in AdSense or other publisher products. This kind of traffic is damaging to our advertisers, as well as legitimate publishers, as it can reduce advertisers’ trust in the rest of the network.Expand all Collapse all Clicking the ads on your own site, YouTube channel or app
- Publishers must not click on the ads on their site, YouTube channel, or app, and must not artificially inflate the impressions or clicks the ads receive, either through automated or manual means. For YouTube publishers, when viewing your videos, you must skip the ad so that advertiser costs are not artificially inflated unintentionally.
- If you'd like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser's address bar.
- If you want to click the ads to check the landing pages or view more details about the ads, use the Google Publisher Toolbar. The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.
- For AdMob publishers, use test ads (available for Android and iOS) to avoid generating invalid clicks on your apps.
- Publishers must not artificially inflate the impressions or clicks the ads receive, either through automated or manual means. This includes testing on live ads.
- Don't encourage or ask your friends, family, co-workers, etc. to click on your ads. If you have testers, ask them to avoid clicking on live ads.
- To test ads on sites, please use the Google Publisher Toolbar. The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.
- To test ads on YouTube channels, please skip the ad so that advertiser costs are not artificially inflated unintentionally.
- To test ads on AdMob apps, use test ads (available for Android, iOS) to avoid generating invalid clicks.
- Publishers may not ask others to click their ads. This includes asking for users to support your site, YouTube channel, or app, offering rewards to users for clicking ads, and promising to raise money for third parties for such behavior.
- Artificial impressions and clicks that are generated through automated means such as a bot or deceptive software, are prohibited. Automated traffic can be generated by a publisher, or can be received through purchased traffic. It’s important to review traffic sources before you decide to work with a traffic source. Be aware of programs that check links within your site, YouTube channel, or app, as they may click on ad links as well.
- Publishers should not use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
- Manipulating the targeting of the ads to get higher revenue ads is prohibited. This includes using keywords within your site that are not related to the content of your site to get irrelevant ads.
- Ads should not be placed within IFRAMEs. Besides being prohibited, improper implementations can cause reporting discrepancies, and you will not be able to know where the ads are actually showing.
- Publishers may not ask others to refresh or click their ads. This includes asking for users to support your site, YouTube channel, or app, offering rewards to users for viewing or clicking on ads, or performing searches and promising to raise money for third parties for such behavior.
- For AdMob, there are rewarded ads available through third-party mediation (for Android, iOS). Please note that incentivized behavior on regular AdMob ads is still prohibited.
- Publishers are not permitted to encourage users to click on Google ads in any way. This includes, but is not limited to:
- implementing the ads in a way that they might be mistaken for other content, such as menu, navigation, or download links.
- modifying the ad size to be nonstandard and invisible or hard to see for the user.
- placing ads too close to elements on the page or screen that require heavy mouse or touch interaction. Please review the guidelines for implementations considered deceptive.
- Please review our ad placement policies to learn about ad implementations that are considered deceptive.
- Read our AdSense blog post on clickjacking to learn how Google is combating attempts to trick users to click on ads.
- Publishers are not permitted to embed ads in software applications. This includes toolbars, desktop applications, browser extensions, etc. At times this can also include applications hosted through third party sites when the implementation is leading to invalid clicks from users who do not intend to click on the ads, but do so accidentally. Publishers who choose to serve in mobile applications should do so only with the AdMob SDK. There is also AdSense for video or AdSense for games SDK for those serving within videos or flash content.
- The AdSense network is considered family-safe, which means that publishers are not permitted to place Google ads on sites which contain pornography, adult, or mature content. If your site has content which you wouldn't be comfortable viewing at work or with family members around, then it probably isn't an appropriate site to place Google ads upon. View detailed examples of adult content that violate the AdSense program policies.
- For tips, see our keeping the network family-safe blog post.
- We understand that it’s challenging for publishers with an extensive network of sites to constantly monitor every single page. However, it’s important to be aware that any pages containing your ad code must comply with our program policies whether it’s your content or user-generated content.
- For tips, see our monitoring user-generated content blog post.
- Our Webmaster Guidelines is broken up into three parts: design and content, technical, and quality. Following these best practices will not only help Google find, index, and rank your site, but these guidelines will also serve to expand your business and attract more visitors by creating sites with unique and valuable content.
- See also:
- Encouraging invalid clicks, that is, misleading labels, misleading to click, unnatural attention, deceptive layout:
- Publishers are not permitted to encourage users to click on Google ads in any way. This includes implementing the ads in a way that they might be mistaken for other website content, such as menu, navigation, or download links.
- For more information, see our ad placement optimizations blog post.
- Google ads may not be displayed on websites with content protected by copyright law unless they have the necessary legal rights to display or direct traffic to that content. Some examples of copyrighted content might include mp3 and video files, television shows, software, comics, and literary works. When a website displays someone else's website within a frame or window on their own site, this is considered framing content. Placing Google ads on such pages is strictly prohibited.
- Google ads may not be placed on any site that promotes or permits any form of criminal activity. This includes but is not limited to underage, non-consensual, or illegal sex acts, the production of false legal documents or sale of term papers or other materials that promote fraudulent activity, or sites that drive traffic to or provide instructions about manufacturing counterfeit or replica designer goods.