Notification

Please make sure to visit Your AdSense Page where you can find personalized information about your account to help you succeed with AdSense.

Ad impressions

An ad impression is reported whenever an individual ad has begun to download to the user’s device. Different ad formats will display varying numbers of ads. For example, each time a vertical banner appears on your site, you'll see two ad impressions in your reports. In addition, keep in mind that the number of ads in any ad unit may vary depending on whether the ad unit is displaying standard text ads or display ads.

Note: This metric is only available under the "Advanced" metric family tab. Learn more about picking metrics for your report.

Was this helpful?

How can we improve it?
true
Unlock Growth Potential

Don't miss out on valuable AdSense insights. Opt in to receive performance reports, personalized tips, and webinar invites that can help boost your earnings

Opt in

Search
Clear search
Close search
Google apps
Main menu