Policies

AdMob policy change log

Google announces updates to our policies and restrictions for AdMob on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.

Update to AdMob Behavioral Policies (September 2020)

In September 2020, AdMob Behavioral policies for Publishers will be updated to include limitations to how ad requests and impressions can pass through Open Bidding. When using Open Bidding, publishers will not be permitted to send ad requests through intermediary solutions, including in-house systems, that dynamically or programmatically allocate and monetize ad requests based on actual, estimated, or other real-time pricing information.

This policy update will be effective from and including October 21, 2020.

(Posted September 2020)

Update to Google Publisher Policies (September 2020)

In September 2020, the Google Publisher Policies will be updated to prohibit monetization of web pages, sites or apps that are not primarily in one of our supported languages, or that do not contain content. From September 15, 2020, we will not allow new sites to be monetized using AdSense, Ad Manager or AdMob in unsupported languages or where they do not contain content.

(Posted August 2020)

Update to Standard Contractual Clauses (SCCs) (August 2020)

Starting August 12, 2020, Google will rely on the European Commission’s Standard Contractual Clauses (SCCs) for transfers of online advertising and measurement personal data out of the European Economic Area, the UK, or Switzerland. For Processor Services, Google is updating the Google Ads Data Processing Terms to include the SCCs for transfers of personal data to processors established in third countries. For Controller Services, Google is updating the Google Ads Controller-Controller Data Protection Terms to include the SCCs for transfers of personal data to controllers established in third countries. Where there is a relevant transfer of personal data, the SCCs incorporated into Partner’s contract with Google will apply.

(Posted August 2020)

Update to Rewarded inventory policy (August 2020)

In August 2020, the Rewarded inventory policy will be updated to accommodate the launch of the new, rewarded interstitial ad format. The new format will expand the types of ads that offer rewards beyond the current rewarded ad format. With this format launch, we will rename the rewarded inventory policy to “Policies for ads that offer rewards.” The new policy will cover both formats: rewarded ads and rewarded interstitial ads. 

(Posted July 2020)

Update to Google Publisher Policies for Misrepresentative content (September 2020)

In September 2020,  the Google Publisher Policies for Misrepresentative content will be updated to prohibit coordinating with other sites or accounts and concealing or misrepresenting your identity or other material details about yourself, where your content relates to politics, social issues, or matters of public concern. We will begin enforcing this policy on September 1, 2020 in the United States and on October 1, 2020 in all other countries. 

We take violations of this policy very seriously and consider them egregious. If we find violations of this policy, we will suspend your accounts upon detection and without prior warning.

(Posted July 2020)

Update to Dangerous or derogatory content (August 2020)

In August 2020, the Google Publisher Policies for Dangerous or derogatory content will be updated to prohibit content that relates to a current, major health crisis and contradicts authoritative, scientific consensus.

(Posted July 2020)

Update to Google Publisher Policy for Enabling Dishonest Behavior (August 2020)

In August 2020, the Google Publisher Policies for Enabling Dishonest Behavior will be updated to clarify restrictions on advertising or monetizing content that promotes spyware and surveillance technology. The updated policy will prohibit the promotion or monetization of content that enables a user, or promotes products and services that enable a user, to track or monitor another person or their activities without their authorization. This policy will apply globally.

Examples of products and services that will be prohibited (non-exhaustive)

Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that can be used to monitor texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying.

This does not include (a) private investigation services or (b) products or services designed for parents to track or monitor their underage children.

(Posted July 2020)

Update to Google Publisher Policies (August 2020)

In August 2020, the Google Publisher Policies will be updated to standardize the existing policies across our publisher products pertaining to child sexual abuse and exploitation.

In addition, we will also be making some editorial changes to our policy language. All mentions of "interest-based advertising" will be replaced with "personalized advertising" and our Privacy related policy for compliance with the Children’s Online Privacy Protection Act will be updated.

(Posted July 2020)

Update to Google Publisher Policy for Misrepresentative content (March 2020)

In March 2020, the Google Publisher Policy for Misrepresentative content will be updated. The update is to clarify that we do not allow content that makes claims that are demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.

Additionally, the update will also make clear that we do not allow content that deceives users through manipulated media related to politics, social issues, or matters of public concern.

(Posted February 2020)

Update to Google Publisher Policies (April 2020)

In April 2020, the Google Publisher Policies will be updated to standardize the existing policies across our publisher products pertaining to personally identifiable information, data collection, disclosure and user consent. As part of this, we will update our policy to require more explicit forms of notice before users grant permission to share device location for advertising purposes.

(Posted February 2020)

Update to Google Publisher Restrictions: Online gambling (January 2020)

In January 2020, the Google Publisher Restriction for gambling will be updated to clarify what we consider to be "online gambling."

(Posted December 2019)

Update to ad placement policies: Ads on pages behind a login (November 2019)

In December 2019, the Google AdSense Program policy for Ads on pages behind a login will be updated to clarify how we handle requests to monetize content that we cannot evaluate.

As a reminder, AdMob publishers must comply with the AdSense Program policies, unless specified otherwise.

(Posted November 2019)

Update to Google Publisher Policies: Dangerous or derogatory content (November 2019)

In December 2019, the Google Publisher Policy for Dangerous or derogatory content will be updated.

It will include content made by or in support of transnational drug trafficking organizations.

(Posted November 2019)

Simplifying and standardizing our content policies (September 2019)

In September 2019, we’re launching changes to some of our content policies across our publisher products (AdSense, AdMob, and Ad Manager).

Please note that going forward, Google will be announcing updates to our policies and restrictions for AdMob on this change log. Publishers are required to keep abreast of changes to policies and be in compliance with them at all times.

Why we’re making these changes

One of the top requests we hear from publishers is that they want us to simplify and streamline our policies. We know that many of you use several of our publisher products and we want to bring you a clear and easy way to understand how to interact with our policies and how they affect you, no matter which products you use.

Here’s what you can expect:

  • Google Publisher Policies, which outline the types of content we won’t monetize through any of our publisher products. These include: Illegal Content, Child Sexual Abuse Material & Pedophilia, Sexually Explicit Content, Adult Themes in Family Content, Intellectual Property Abuse, Endangered or Threatened Species, Dangerous or Derogatory Content, Enabling Dishonest Behavior, Misrepresentative Content, Malicious or Unwanted Software, and Mail Order Brides​.
  • Google Publisher Restrictions, which outline the types of content which will receive restricted sources of advertising. These include: Sexual Content, Shocking Content, Explosives, Guns, Gun Parts & Related Products, Other Weapons, Tobacco, Recreational Drugs, Alcohol Sales and Misuse, Online Gambling, Prescription Drugs, and Unapproved Pharmaceuticals and Supplements. Google Ads (formerly AdWords) will continue not to serve on any of this restricted content; it will only receive ads from other advertising products or via the use of direct deals between publishers and advertisers.
  • Alignment across our publisher products, bringing simplicity, consistency, and ease of understanding, regardless of the product(s) you choose to use.

What it means for you as an AdMob publisher

Monetizing content that falls under the Google Publisher Restrictions will no longer be a policy violation; instead, we will restrict advertising on that content as appropriate, based on the preferences of each advertising product and/or advertisers’ individual preferences. In some cases this will mean that no advertising sources are bidding on your inventory and no ads will appear on this restricted content. So while you can choose to monetize content covered by the Google Publisher Restrictions, doing so will mean you will likely receive less advertising on this restricted content than you would receive on other, nonrestricted content.

Content that falls under the Google Publisher Policies is not allowed to be monetized and you should not place ads against that content. Attempting to monetize policy-violating content may result in your account(s) being suspended or terminated.

Please note that these policies and restrictions will apply in addition to any other policies governing your use of Google publisher products.

What you need to do

Nothing at this time. The Help Center and Policy Center will be updated in September 2019 when this takes effect with the full breakdown of policies and restrictions. At that time, please review the updated policies and restrictions and ensure that your content is in compliance.

(Posted August 2019)

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