Policies for ads that offer rewards

Google currently supports two types of ad formats that offer rewards: Rewarded Ads and Rewarded Interstitial Ads. These common reward policies apply wherever and whenever ads that offer rewards serve via Google ad products:

  • Rewards from rewarded ads are transacted solely between the publisher and the user. Google does not grant or verify any rewards.
  • Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering monetary compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing misleading images next to individual ads.
  • Publishers may not encourage users to engage with rewarded ads using phrases that indicate the ad engagement will help the publisher directly, such as “support us” or similar language.
  • Rewarded ads must not be placed in user flows that offer monetary compensation or other incentives that can be converted into monetary compensation (including gift cards, discounts for physical goods or services, and cryptocurrencies).
  • Each rewarded inventory ad must be offered individually.
  • Unavailable rewards: Publishers placing Google ads within rewarded inventory may not:
    • Offer a reward that cannot be redeemed, or
    • Fail to deliver the reward to the user upon completion of the required task.
  • Random rewards: Publishers placing Google ads within rewarded inventory may offer random rewards, so long as the probabilities of the different rewards are disclosed to the user.
  • Reward description requirements: Publishers placing Google ads within rewarded inventory must clearly and accurately disclose the following:
    • The required action (e.g., “View this ad to receive 100 gold coins” or “View this ad to receive a Sword of Slaying”);
      • Icons may be used to describe the required action, but must make it clear that an advertising experience is present, ideally through the use of the word “Ad” accompanying the icon.
    • The in-app reward for completion of the action (e.g., “View ad to receive 100 gold coins”). Note that the reward must be redeemable from within the app where the rewarded ad was placed.
      • Icons may be used to describe the reward, so long as such icons are clear to users of the app.

Rewarded Ad Format specific policies

In addition to the common rewarded inventory policies, Rewarded ads must also adhere to the following format specific policies:

  • Rewarded ads may only be served after a user affirmatively opts to view a rewarded ad. Additionally, a user must opt to view each rewarded ad individually and cannot opt-in to automatically seeing rewarded ads.

Rewarded Interstitial Format specific policies

In addition to the common rewarded inventory policies, Rewarded Interstitial ads must also adhere to the following format specific policies:

  • Follow the Interstitial ad guidance for both Disallowed and Recommended interstitial implementation
  • Each rewarded interstitial ad must have a clear, unobstructed introductory screen 
  • The introductory screen must clearly describe the reward per the rewarded description requirements
  • The introductory screen must give the user time to understand the reward relationship and give the user enough time to opt-out should they choose
  • The rewarded interstitial introductory screen must have a clear, unobstructed opt-out option 
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