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Use the serving restriction dimension in your reports

The serving restriction dimension can be used in your AdMob Network, Bidding, and Mediation reports to compare personalized ads to non-personalized ads. This can help you understand which restrictions lead to ads not being personalized, and how these restrictions impact your revenue.

Note: Serving restriction data is not available in AdMob reporting prior to March 13, 2021. Also note that serving restriction data is only available for the AdMob Network and Open Bidding ad sources. 

It is not available for third-party waterfall ad sources. 

When you add this dimension to your reports, you can view which serving restrictions are affecting your AdMob traffic and how: 

  • Limited ads: Ads that are served in a limited way in the absence of consent for the use of cookies, mobile device identifiers, or other local storage.
  • Restricted data processing (RDP): Publisher chose to enable restricted data processing (for example, using AdMob’s blocking controls) for compliance with the California Privacy Rights Act (CPRA).
  • Non-personalized ads (NPA): Publisher chose to enable non-personalized ads (for example, using AdMob’s blocking controls) for compliance with Google’s EU User Consent Policy and GDPR. Also applies to ad requests subject to the LGPD.
  • Basic adsIAB TCF v2.0 basic ads were served.
  • Personalization disabled: May occur when iOS users have opted in to Limited Ad Tracking or haven’t provided consent under the AppTrackingTransparency (ATT), and there's no other available user identifiers. May occur when Android users opt out of ad personalization. Includes any other cases where personalization wasn’t feasible.
  • No restriction: Ads that are personalized using IDFA, Android Ad ID, or other available user identifiers.

Some ad requests may fall into multiple categories in this list. In these cases, the ad request is sorted into the first applicable category according to the order shown here.

Ad serving restrictions due to policy issues are not included in the serving restriction dimension. Review any policy issues and their effect on ad serving in the Policy center of your account.

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Example use cases

How to check the impact of user identifiers on your traffic

Select the serving restriction dimension in your AdMob Network, Mediation, or Open Bidding report. Compare the metrics between Personalization disabled (traffic without identifiers) and No restriction (traffic with identifiers). Note that “No restriction” can occur when IDFA is not available but other identifiers enable targeting.

Compare metrics like eCPM, estimated earnings, and impressions to understand how traffic with IDFA is performing compared to traffic without IDFA. 

Example of the serving restriction dimension in the Ad Mob network.

Note that the serving restriction dimension is not available for third-party waterfall sources. 

How to check the impact of GDPR or LGPD on your traffic

Select the serving restriction dimension in your AdMob Network, Mediation, or Open Bidding report. Compare the metrics between Non-personalized ads (traffic without personalized ads due to GDPR and/or LGPD) to No restriction (traffic with personalized ads). 

Compare metrics like eCPM, estimated earnings, and impressions to understand how traffic affected by GDPR and/or LGPD is performing compared to traffic without restrictions. 

Note that the serving restriction dimension is not available for third-party waterfall sources.

How to check the impact of CPRA on your traffic

Select the serving restriction dimension in your AdMob Network, Mediation, or Open Bidding report. Compare the metrics between Restricted data processing (traffic with RDP enabled due to CRPA) to No restriction (traffic with no restrictions). 

Compare metrics like eCPM, estimated earnings, and impressions to understand how traffic with RDP is performing compared to traffic without restrictions. 

Note that the serving restriction dimension is not available for third-party waterfall sources.

How to check the impact of limited ads on your traffic

Select the serving restriction dimension in your AdMob Network, Mediation, or Open Bidding report. Compare the metrics between Limited ads (traffic served limited ads due to absence of consent) to No restriction (traffic with no restrictions). 

Compare metrics like eCPM, estimated earnings, and impressions to understand how traffic with limited ads is performing compared to traffic without restrictions. 

Note that the serving restriction dimension is not available for third-party waterfall sources.

How to check the impact of basic ads on your traffic

Select the serving restriction dimension in your AdMob Network, Mediation, or Open Bidding report. Compare the metrics between Basic ads (traffic served IAB TCF v2.0 basic ads) to No restriction (traffic without restrictions). 

Compare metrics like eCPM, estimated earnings, and impressions to understand how traffic served basic ads is performing compared to traffic without restrictions. 

Note that the serving restriction dimension is not available for third-party waterfall sources.

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