Reports

Using your AdMob Network report

Including available filters, dimensions, & metrics

The AdMob Network report is a pre-made default report provided by AdMob. It can be used as a standalone report, or you can make changes to its filters, dimensions, and metrics and save it as a new report.

Filters

Functionally, filters hide unnecessary or unwanted data from your reports. When you select a filter, you're defining what you want to see in the report, and AdMob will hide anything that doesn't match the criteria in its filters.

The following are available for this report and saved reports that use it as a template:

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App

  1. Check the checkboxes beside the apps you want to filter by. You can check multiple boxes. The data for the selected apps will be shown in your report. You can use the Search box to search for specific apps by name.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Ad Unit

  1. Check the checkboxes beside the ad units you want to filter by. You can check multiple boxes. The data for the selected ad units will be shown in your report. You can use the Search box to search for specific ad units by name.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Country

  1. Check the checkboxes beside the regions or countries you want to filter by. Click the arrows to display the countries in each region for more granular filtering.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.
Format

  1. Check the checkboxes beside the format(s) you want to filter by.
    You can check multiple checkboxes. Information about ad units using the selected formats will be shown in your report.
  2. Click Apply to apply the filter to your report.
  3. To add another filter, click Add filter and select again.

Dimensions

Functionally, dimensions determine how your report is organized. For example, if you wanted to see your earnings broken down by countries, you could add the country dimension. Adding new dimensions further reorganizes and refines the data.

The following are available for this report and saved reports that use it as a template:

  • Ad type: View performance by ad type (e.g., text, image).
  • Ad unit: View performance for individual ad units.
  • App: View performance by app.
  • Bid type: View performance by bid type. See how advertisers are paying for the ads on your app -- cost-per-click (CPC) or cost-per-thousand impressions (CPM).
  • Country: View performance broken down by country of visitors that have viewed ads on your app.
  • Date: View performance by date.
  • Format: View performance by ad format (e.g., banner, interstitial).
  • Month: View performance by month.
  • Platform: View performance broken down by device platform.
    • Android
    • iOS
  • Targeting type: View performance by targeting type. See how ads are matched to your pages -- through contextual, placement, or interest-based targeting.
  • Week: View performance by week.

Metrics

Functionally, metrics represent the kinds of data or values contained in a report. They're usually arranged in columns and contain numbers or percentages. When dimensions are added, metric values are recalculated based on the new order or groupings the dimensions create. Adding or removing metrics adds or removes a column of information from the report.

The following are available for this report and saved reports that use it as a template:

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Active View-eligible impressions

The total number of impressions that meet the requirements to measure viewability.

Viewability is defined by the Media Rating Council (MRC) to be 50% or more of the ad being on screen for at least 1 continuous second for display ads and 50% or more of the ad being on screen for at least 2 continuous seconds of video play for video ads. This has become the industry-wide standard for viewability.

Additionally, Active View-eligible impressions require one of the following Google Play Services SDKs:

  • Android: ≥ 4.4
  • iOS: ≥ 6.9.2 (currently limited to banners only)
Active View coverage is being distributed gradually for these SDKs. If it hasn't been fully enabled for your account yet, Active View-eligible impressions may number lower than the overall impressions than you might expect for your apps.
AdMob Network requests

The total number of your app's requests that resulted in actual ad serving requests being sent to the AdMob Network. AdMob Network requests that are filtered by certain platform features, such as AdMob Network optimization, will not be counted here.

AdMob Network request RPM

AdMob Network request revenue per 1,000 requests (RPM) represents the estimated earnings you'd accrue for every 1,000 requests to the AdMob Network generated by your app. It doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of requests you received, then multiplying by 1,000:

(Estimated earnings / Number of requests) × 1000

For example, if you earned an estimated $0.15 from 25 requests, then the AdMob Network request RPM would equal ($0.15 / 25) × 1000, or $6.00. If you earned an estimated $180 from 45,000 requests, the AdMob Network request RPM would equal ($180 / 45000) × 1000, or $4.00.

RPM is a commonly used measure in advertising programs, and you may find it helpful for comparing revenue across different channels.

Clicks

The total number of times users click ads shown in your app.

Estimated earnings

Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified at the end of every month.

Impressions

The total number of ads shown to users of your app.

Impressions CTR

Impression clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions. It's calculated by dividing clicks by impressions:

Clicks / Impressions

For example, if your ad received 20 clicks out of 1,000 impressions, the Impressions CTR would be 2%.

Impression RPM

Impression revenue per 1,000 impressions (RPM) represents the estimated earnings you'd accrue for every 1,000 impressions you receive. RPM doesn't represent how much you have actually earned; rather, it's calculated by dividing your estimated earnings by the number of impressions or page views you received, then multiplying by 1,000:

(Estimated earnings / Number of page views) × 1000

For example, if you earned an estimated $180 from 45,000 ad impressions, the Impression RPM would equal ($180 / 45000) × 1000, or $4.00.

RPM is a commonly used number in advertising programs, and you may find it helpful for comparing revenue across different channels.

Match rate

The percentage of ad requests that were filled with an ad. It's calculated by dividing matched requests by AdMob Network requests:

Matched requests / AdMob Network requests

For example, if an app’s Matched requests are equal to 40 and the total AdMob Network requests for the app is 50, then the app’s Match rate will be 80%.

Matched requests

The number of times an ad was served in response to a request from your app.

Measurable impressions

The total eligible impressions that were actually measurable with Active View. This number may be similar to the total number of Active View-eligible impressions.

Unmeasurable impressions can exist if an error occurs when the ad is loading or being viewed by the user. Additionally, mobile app traffic from Campaign Manager might not be measurable in some cases.
Rewarded completes

The number of times users completed watching a rewarded video.

Rewarded starts

The number of times users started to watch a rewarded video.

Show rate

The percentage of returned ads that were displayed in the app to the user. It's calculated by dividing impressions by matched requests:

Impressions / Matched requests

For example, if the total number of Matched requests is 80, but your app only shows 60 of these, then the app’s Show rate will be 75%.

Viewable impressions

The number of measurable impressions that were also viewable.

Viewability is defined by the Media Rating Council (MRC) to be 50% or more of the ad being on screen for at least 1 continuous second for display ads and 50% or more of the ad being on screen for at least 2 continuous seconds of video play for video ads. This has become the industry-wide standard for viewability.

% Measurable impressions

The percentage of Active View-eligible impressions that were actually measurable with Active View. An impression is considered measurable when the Google Mobile Ads SDK successfully captures viewability information about it.

It's calculated by dividing measurable impressions by eligible impressions, then multiplying by 100:

(Measurable impressions / Eligible impressions) × 100

% Viewable impressions

The percentage of measurable Active View-eligible impressions that were also viewable.

It's calculated by dividing viewable impressions by measurable impressions, then multiplying by 100:

(Viewable impressions / Measurable impressions) × 100

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