Sign up for Ad Manager

Thanks for choosing Google Ad Manager, an ad server that helps you manage your direct and ad network relationships. Here’s our checklist to help you get started.

Create your account

Create a Google AdSense account

You need a valid Google AdSense account to sign-up for Ad Manager. If you don’t have a Google AdSense account already, create a new AdSense account.

Your Google AdSense account is only required to set up your Ad Manager account. You aren't required to actively use Google AdSense.

Sign up for Ad Manager

Your Ad Manager account is permanently linked to your Google AdSense account, so if you have more than one Google AdSense account, make sure you sign up for Ad Manager using the correct sign-in information.

  1. Visit to sign up for an account.
  2. Click Create account, then choose For myself or To manage my business.
  3. Follow the prompts to complete the signup process.

After creating your account, visit to sign in. Troubleshoot access issues

Before you start doing anything in your new Ad Manager account, make sure that the Network Settings are correct. Once you have created your first order you will no longer be able to change the network time zone and currency settings.

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings.
  3. Select your time zone and currency.
  4. Click Save.

Understand how Ad Manager works for you

DFP: Introduction to Ad Serving

Ad Manager is intended to help publishers who: 

  1. Receive requests from advertisers who want to buy ad space on their website.
  2. Manage multiple ad networks and need a consistent way to deliver ads that make the most money.
  3. Want to start serving ads quickly with limited training time and trafficking steps.
  4. Need greater control over when, where, and to whom ads deliver.

Differences between Ad Manager and Google AdSense

  Ad Manager (ad server) Google AdSense (ad network)
I can traffic other ad networks or directly sold ads Yes No
I only have to tag my pages to see ads on my pages Yes, if you allow Google AdSense to show through Ad Manager Yes
I can make Google AdSense compete with other ad networks to maximize my revenue Yes No
I can have a consistent reporting among all my ad serving activities Yes No
I will be paid by Ad Manager / Google AdSense No, payments come from your advertisers or ad networks, such as Google AdSense. Yes

Know where to find help

We recommend using Ad Manager on a few pages to learn the basics before expanding the usage to the rest of your pages. As you begin exploring, use the support options available to you.

Watch videos and learn best practices at Publisher University's School of Google Ad Manager.
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