Get your first ads up and running

Traffic ads to your inventory

Now that you’ve finished setting up your inventory in Ad Manager and have installed Google Publisher Tags, it’s time to start trafficking ads to your inventory.

Create your first order and line items

An order represents an agreement between you and your advertiser and contains line items, which define the details of your advertiser's campaign including when and where the ads will be displayed among your inventory. You will create a unique order for each agreement with an advertiser.

Some things to keep in mind:

  • For directly-sold campaigns, where you guarantee a number or percentage of impressions to your advertiser, choose the Sponsorship or Standard line item types. Other line item types are designed for your non-guaranteed campaigns.
  • Applying a frequency cap to your line item can increase the CPM you earn from ad networks. Learn more about using dynamic allocation to optimize every impression.
  • Many ad networks can only deliver ads to users from a list of countries. Make sure you confirm that your line item's geography targeting matches with your ad network's delivery capabilities.
  • You can use the Value CPM to rank your non-guaranteed inventory.

Upload creatives and approve your order

Before ads can display with your content, you need to upload the actual image or video that will appear for a user, known as the advertiser's creative.

After you've added the advertiser's creative to the line item, you simply need to click Approve on the Order summary page. Note that it can take up to 30 minutes for line items to serve after an order is approved.

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