The network setup process

Stages of setting up a new Ad Manager network, from planning to going live

This article describes the four major phases involved in setting up a Google Ad Manager network, which include gathering requirements, designing and validating the network, testing and building the network, and launching the network. 

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Learn and plan

Gather requirements

Business requirements: Decide what features and use cases your business needs from Ad Manager.

  1. Review your organization's targeting, trafficking, sales, forecasting, and reporting needs.
  2. Compile a list of both commonly sold ad products and edge cases. You'll use the list to validate your network design, develop functional requirements, and create a testing plan.

Technical requirements: Assess which teams will need to develop tagging and other integrations.

  1. Learn about the Google Publisher Tag and decide which GPT mode to use.
  2. Review SDK integrations and additional tagging considerations for mobile and video. You can use the Google Mobile Ads SDK (Android and iOS only) to deliver directly sold ads into applications. The Google IMA SDK is needed for some video formats.

  3. Review Google Ad Manager API integrations with your order management system, billing integration, invoicing, or any custom APIs you use, based on any requirements you have that Ad Manager can't handle through its user interface.

  4. Learn about creative templates to learn if the system-defined templates will meet your needs, or whether you'll need to create custom templates that use your specific code modifications.

Decide on an Ad Manager Network design

  • Create a basic plan for how Ad Manager inventory units, such as ad units and key-values, correspond to your website or mobile app inventory. The goal is to ensure that every sales scenario, targeting profile, and reporting requirement can be met through the proposed structure.
  • Validate your network design by testing it against the targeting, reporting, and other business requirements you gathered.

Create a test and launch plan

Build and test

Note: Interested in signing up for Ad Manager? Learn how to sign up for Google Ad Manager and decide whether it’s the right solution for you.

Set up the basics

Set up inventory in Ad Manager

Set up requests to Ad Manager on your webpages or mobile app

Configure your content management system and your content to request ads from Ad Manager.

If needed, develop and test API utilities or API-integrated third-party software.

Test your network

Create an order and line item to use for testing.

  • Tagging and delivery testing
    Test Google Publisher Tags on your sites with each layout and page template. Use troubleshooting tools to resolve delivery problems and better understand of ad delivery patterns.
  • Systems and user acceptance testing (UAT)
    Test your end-to-end workflow with campaigns, using your test environment if that makes the most sense. Make sure that creatives, including custom templates, render correctly, that your sales lifecycle works the way it should, and that reports are providing the data you expect.
  • Reports testing
    Set up the standard Ad Manager reports you will need most often.

Prepare your team and ad campaigns

  • Encourage others who will be using Ad Manager to complete the training materials in this Help Center.
  • Create new orders and line items for upcoming ad campaigns, or those you’re currently running.
Identify campaigns that span your planned Ad Manager launch date
Adjust delivery goals as needed in your current ad delivery system. For campaigns that start before, but end after, your launch date, make sure the replacement Ad Manager line item is adjusted to reflect only the dates after launch.

Launch your new Ad Manager network

  1. Switch live content to use your new Ad Manager ad requests.
  2. Test to ensure that everything is working correctly.

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