Video Solutions advertising overview

Ad Manager Video Solutions may not be enabled for your account. Contact us for more information.

Just as ads appear on your TV during a show, video ads serve during videos that play on your site. If you already serve videos, these ads are a great way to increase revenue.

Watch related Publisher University training (Video ads)

Video ad types

Video Solutions supports several types of video ads, including:

Ad type Location of ads in green
Linear ads: Videos that appear before (pre-roll), after (post-roll), or during a break in video content (mid-roll). Example of a linear video ad
Non-linear ads: Display ads or videos that appear during video content playback, without disrupting playback. Example of a non-linear video ad
Companion ads: Can display on the page around the video player. Example of a video companion ad

Learn more about ad types in the industry standards for video ads.

Serving video ads

The basic component of serving video content and ads on your site is the video player. These can be custom-built by you, or provided by a video technology partner.

(Advanced) The Internet Advertising Bureau (IAB) maintains a set of standard specifications for serving video ads. There are three types of specifications:

Specification Description
VAST (Video Ad Serving Template) The standard for serving and tracking video ads. To use Video Solutions, your player must be VAST-compliant. In other words, it must be able to handle VAST ad responses from Ad Manager and any standard, industry-compliant video ad server.

Watch related Publisher University training (VAST)

VPAID (Video Player Ad Interface Definition) The standard that allows a video ad and a video player to communicate with each other. For example, VPAID would allow an interactive overlay ad to interrupt the video when the user interacts with the ad. Ad Manager supports VPAID creatives.
VMAP (Digital Video Multiple Ad Playlist) The standard for multi-ad playlists. VMAP is used to schedule a playlist of video ads and manage their exact placement. It does not define the video ads themselves, but creates inventory. The ads are defined by the VAST response.

Integrate your player with the Google IMA SDK

The Google Interactive Media (IMA) SDK enables your player to display linear, non-linear, and companion ads in interactive media content such as videos, games, and audio streams. We strongly recommend integrating your video player with the IMA SDK because it supports VAST, VPAID, and VMAP.

Video ads vs. display ads

The IAB categorizes video and display ads differently based on page/ad loads, impression counting, and tracking.

Display ads Video ads
Display ad load example
  1. Page loads
  2. Ad loads and Impression is recorded
  3. Click tracking is recorded (if applicable)
Video ad load example
  1. Page loads (with video player)
  2. Ad loads
  3. Video plays and Impression is recorded
  4. Click and interaction tracking is recorded (if applicable)

Here are the details:

  • Page loads: Both pages load similarly. However, the video tag is located within the player, while the display tag is directly on the page.
  • Ad loads: Both ads load similarly from the corresponding ad tag. However, video ads require the player to begin playing the ad before the impression can be counted.
  • Impression counted: Display ad impressions are counted immediately on ad load, while video ad tags are counted after the player begins playing the ad.
  • Additional tracking counted: Display ads can record an additional click metric, while video ads can record many additional interaction metrics, including the number of times the video reached its first quartile, midpoint, third quartile, or completion.
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