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Tips for digital marketing

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Produce & share marketing assets

Share creative assets with your marketing agency

Working on creative assets with a marketing agency? Need to make sure everyone has the latest designs, videos, PDFs, and more? Save work files and folders in Drive or a shared drive and instantly share them with your agency. When someone incorporates feedback and approvals, you can easily see what files have changed and everyone stays on the same page across time zones.

Learn how

Make yourself known

Build your reputation using email

In digital marketing, building a good reputation is key to establishing your customer base. For instance, to let people know who you are and trust the content you’re sending, include your name and email address in the From field in Gmail. Keep subject lines under 10 words to summarize the essence of your email and focus on what’s most useful and relevant. Even better, choose an image, such as your organization’s logo or a photo of you, as your Gmail picture.

Learn howGo to the Gmail Help Center

 

 

Appear in Search results & get noticed locally

First, create a go-to online destination for your organization by creating a website in Sites with blog posts, product details, and other promotions. Keep the site relevant and updated regularly to help boost search engine optimization (SEO). Then give your website a public identity and presence on Search by listing it with Google My Business. Include a phone number to encourage customer calls, and add your location to help them find you.

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Run effective campaigns

Organize winning campaigns

Setting up a campaign can be time-consuming and difficult to coordinate. In the planning phase, keep marketing team members in the loop about details and schedules by creating a team calendar. When your campaign is ready, publicize it using Calendar. You can even include promotional resources, such as flyers stored in Drive or a shared drive Then, build an external website for your campaign with details, promotional media, and more using Sites. Customers can get all the information they need in one place from any device.

Learn how

 

 

Use templates for common replies to email

When you organize a campaign, you’ll likely repeat the same promotional information. Work faster by saving your reply with templates in Gmail. The next time you want to include that information, just select the saved template so you don’t have to type it again.

Learn howTips to read & send email in Gmail

Engage with customers

Create effective ads

Make your website ads stand out with special offers, promotions, or flash sales. Entice customers with strong call-to-action banners and buttons, such as Buy or Book a Table. Video ads are a great way to reach and engage new customers and promote products or your organization. When creating ads, try to keep them under 30 seconds and showcase your brand in the opening moments so people don’t miss it. Share the video recording on Sites, or on your organization’s official YouTube channel. Also, remember that on some social media sites, your video ad will play without sound for the first few seconds, so think of ways to engage viewers during that critical point.

Learn how

 

 

Make your website mobile-friendly 

Great mobile websites turn visitors into buyers, so create mobile-friendly websites using Sites. First, develop your site so it works smoothly on mobile devices. The pages should automatically adjust to whatever screen size the customer is using. Try out your website on a mobile device, too. How does it look? Is it easy to navigate? Are phone numbers set up so visitors can call you with a single tap? Then, when you’re ready to run mobile ads, make use of ad services like Google Ads. Think about the phrases potential customers might search for. On mobile, people tend to use fewer and shorter terms, so keep your keywords concise and relevant.

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Showcase products & manage feedback

Showcase new products

Want to share a new product with your customers? Quickly create a powerful Slides presentation that describes the product’s features and benefits, unique selling point, and more. Make your presentation even more dynamic by adding images and videos. Then, increase awareness by embedding your presentation on your organization’s website using Sites.

Learn how

 

 

Collect feedback from customers

When your new product is in the early stages of development, create a survey in Forms and embed it in Sites to capture customer feedback. When you have enough responses, product-marketing managers can sort, organize, and analyze the results in Sheets and plan the best way to move the product forward.

Learn how

Use generative AI at work

If your organization supports it, you can use the artificial intelligence add-on, Gemini for Google Workspace. Use Gemini directly in Google Workspace apps like Docs, Sheets, Slides, Meet, and Gmail, to help you write, visualize, organize, and connect. You can also use Gemini as a standalone experience at gemini.google.com

Learn how

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