Sending limits

Locked out of your account? Google Apps administrators can check the User list in the Google Apps Admin console to find details on which limits you hit and when access will be restored. In some cases, a Google Apps for Business, Government, or Education account administrator can reset the Gmail suspension.

To keep our systems healthy and your accounts safe, Google Apps limits the amount of mail a user can send. The limits restrict the number of messages sent per day and the number of recipients per message. After reaching one of these limits, a user cannot send new messages but can still access his or her account and receive incoming email.

The following peak limits apply to Google Apps for Business or Education editions and users in trial domains:

Limit type Description Business/ Education editions Trial users
Messages per day Daily sending limit* 2000 500
Messages auto-forwarded Messages automatically forwarded from another account; not included in the daily sending limit 10,000 10,000
Auto-forward mail filters Account filters that automatically forward mail 20 20
Recipients per message Addresses in the To, Cc, and Bcc fields of a single email* 2000 (500 external) 2000 (500 external)
Recipients per message (sent via SMTP by POP or IMAP users) Addresses in the To, Cc, and Bcc fields of a single email* 99 99
Total recipients per day Individual addresses count in every mail sent; 5 emails sent to 10 addresses count as 50 recipients* 10,000 10,000
External recipients per day Email addresses outside your primary domain, including domain aliases and alternate domains 3000 3000
Unique recipients per day Individual addresses count once a day; 5 emails sent to 10 addresses count as 10 unique recipients* 3000 (2000 external) 3000 (500 external)

*applies to both internal and external recipients

The value of these limits may change without notice in order to protect Google’s infrastructure. Limits per day are applied over a rolling 24-hour period (rather than a set time of day).

After upgrading to Google Apps for Business, it may take some time for the limits of your Google Apps accounts to be updated:

  • If your domain has six or more users, the peak limits will be eligible for update after the first complete billing cycle.
  • If your domain has fewer than six users, the peak limits might be lower for multiple billing cycles. The peak limits will be eligible for update after the domain has been cumulatively billed for the equivalent of six monthly user subscriptions.

If your organization uses the SMTP relay service setting to route outgoing mail through Google then the sending limits are different. You can find more information about the sending limits for the SMTP relay service here.

Effects

The restriction on sending new mail typically lasts for one hour, but can last as long as 24 hours. A user can access and use the account normally after this period, at which time the sending limits are automatically reset.

Causes

Recommendations

If you need to send an unusually large amount of mail, such as for a marketing campaign, consider an alternative to regular email, such as:

  • Google Groups for Business. Distribute messages to many email addresses using a single address. For example, administrators can use Groups to contact all users in their organization by adding everyone in the domain to an email list. For any Groups-related issues, please refer to Google Groups limits.

  • Google Apps Marketplace. Download compatible applications. (Marketplace solutions are created by 3rd party developers for a general audience. Google does not offer technical support for Marketplace Apps.) Here are results for "email marketing."
     
  • Google App Engine for Mail(For developers) Increase mail limits by building a customized application.

  • If you have a local mail server, you can send to the recipients directly and avoid the sending limits. This local server should also be added to your SPF record to stop the messages from being marked as spam.

  • If email recipients report messages as spam, review our bulk sending guidelines and best practices to ensure that all the recipients are willing to receive the emails. You may also want to check email settings for any incorrectly configured forwarding rules or filters causing these messages to go out.