Get started with merch on YouTube

• Your channel is approved for monetization.
• You're based in a country or region where the YouTube Partner Program is available.
• If your channel is a music channel, it has to be an Official Artist Channel; if it's not a music channel, it has to have more than 10,000 subscribers.
• Your channel’s audience is not set as Made for Kids, and your channel does not have a significant number of videos set as made for kids.
• Your channel does not have a significant number of videos that violate our Channel Monetization Policies.
• Your channel has not received any Hate Speech Community Guideline Strikes.

Your official merch that you showcase via the merch shelf must comply with YouTube Terms of Service, including these policies:

• YouTube monetization policies
• YouTube Community Guidelines
• Paid product placements and endorsement policy

You must also comply with Google Shopping policies including the prohibited content policy.

Violations of these terms and policies could result in suspension or termination of the merch shelf (including any related feature) or in account termination, in accordance with those policies. 

No content, merchandise, or services offered by you (or any entity, person or artist featured in any content or merchandise on the channel or video page) where the merch feature is displayed, subjects or will subject Google to the terms of any agreements that may apply to such content, merchandise and services without Google’s express prior written approval of such agreements.

If you do not agree with any of the above, please do not enable merch features. You can also disable merch features at any time.

For Official Artist Channels only:

• Merchbar

If you sell your official branded merchandise with any of these retailers, check out our instructions to turn on the merch shelf.

If you'd like to explore the option of working with any of the above retailers, click the link to their site. We are open to working with additional retailers. Interested parties can reach out to their YouTube representative to learn more.

Your official merch retailer (not Google) will continue to be responsible for all aspects of merch sales including, but not limited to, merchandising, warehousing, order fulfillment, refunds, customer service, inventory management, and creator or artist payment.

• Your merch shelf and related features may automatically be turned on for you. We’ll let you know before they turn on, but once they do, the terms and policies above will apply to your use of these features. 
• If you aren’t interested in showing your official merchandise on YouTube, you can opt out before it goes live, or at any time after. 
   

1. Sign in to YouTube Studio.
2. In the left Menu, click Monetization.
3. Select the Merchandise tab. You'll only see this option if your channel is eligible.
4. To turn on the merch shelf on your channel and videos and link your official merchandise store to your YouTube channel, follow the on-screen instructions.

Learn how to manage your merch shelf, including choosing the merch items to show in which order directly from within YouTube.

1. Sign in to YouTube Studio.
2. In the left-hand Menu, click Video.
3. Click the video where you want to customize your merch shelf.
4. In the left-hand Menu, click Monetization.
5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
6. You can temporarily pause the merch shelf for that specific video by changing the switch next to Display merchandise beside the video.
7. You can reactivate the shelf for that specific video by changing the switch back.

1. Sign in to YouTube Studio.
2. In the left Menu, click Monetization.
3. Click the Merchandise tab.
4. You can temporarily pause the merch shelf by changing the switch next to Display merchandise on YouTube.
5. You can disable the feature by clicking Disconnect account at the bottom of the page.