Get started with the merch shelf

• Have more than 10,000 subscribers
• Be approved for monetization
• Your channel’s audience is not set as made for kids
• Be based in a country or region where the YouTube Partner Program is available 

For Official Artist Channels only:

• Merchbar

If you sell your official branded merchandise with any of these retailers, check out our instructions to turn on the merch shelf.

If you'd like to explore the option of working with any of the above retailers, click the link to their site.

Your merch provider will continue to be responsible for all aspects of merch sales including, but not limited to, merchandising, warehousing, order fulfillment, refunds, customer service, inventory management, and creator or artist payment.

1. Sign in to YouTube Studio beta.
2. In the left menu, click Monetization.
3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
4. Follow the on-screen instructions to link your official merchandise store to your YouTube channel, and to turn on the merch shelf on your channel and videos.

Learn how to manage your merch shelf.

1. Sign in to YouTube Studio beta.
2. In the left-hand menu, click Video.
3. Click on the video where you want to customize your merch shelf.
4. In the left-hand menu, click Monetization.
5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
6. You can temporarily pause the merch shelf for that specific video by toggling the switch next to Display merchandise next to this video.
7. You can reactivate the shelf for that specific video by toggling the switch back on.

1. Sign in to YouTube Studio beta.
2. In the left menu, click Monetization.
3. Click the Merchandise tab.
4. You can temporarily pause the merch shelf by toggling the switch next to Display merchandise on YouTube.
5. You can disable the feature by clicking Disconnect account at the bottom of the page.