Get started with the merch shelf

The merch shelf allows eligible channels to showcase their official branded merchandise on YouTube. The shelf appears on the video page of eligible channels, but may not show on all video pages. 

In this article, you’ll learn about our eligibility requirements and, if you’re eligible, how to turn on the merch shelf. 

Eligibility, availability, & policies

Channel Eligibility
To be considered for the merch shelf, you have to meet these minimum requirements:
  • Be approved for monetization
  • Be based in a country or region where the YouTube Partner Program is available 
  • Have more than 10,000 subscribers

You'll be automatically notified in YouTube Studio if your channel is eligible for the merch shelf.

Viewer Availability 

Viewers in the following countries or regions are able to view the merch shelf:
  • Argentina
  • Australia
  • Belgium
  • Brazil
  • Canada
  • France
  • Germany
  • India
  • Ireland
  • Italy
  • The Netherlands
  • New Zealand
  • Mexico
  • Portugal
  • Singapore
  • Spain
  • United Kingdom
  • United States

Learn more about buying official creator merch.

Policies

Your official merch that you showcase via the merch shelf must comply with YouTube terms, including:

Retailer info 

Supported merch retailers

The merch shelf currently supports these merch retailers.
For Creators: 

For Official Artist Channels only:

If you sell your official branded merchandise with any of these retailers, check out our instructions to turn on the merch shelf.

If you'd like to explore the option of working with any of the above retailers, click the link to their site.

Your merch provider will continue to be responsible for all aspects of merch sales including, but not limited to, merchandising, warehousing, order fulfillment, refunds, customer service, inventory management, and creator or artist payment.

Data sharing with retailers

By connecting your official merchandise retailer and your YouTube channel, you agree that analytics data relating to sales and visits will be shared between Google and the retailer.

Turn on, pause, or turn off your merch shelf

Turn on the merch shelf
You'll be automatically notified in YouTube Studio if your channel is eligible for the merch shelf.
Once your channel is eligible, follow these steps to turn on the merch shelf on your channel:
  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  4. Follow the on-screen instructions to link your official merchandise store to your YouTube channel, and to turn on the merch shelf on your channel and videos.

Learn how to manage your merch shelf.

Pause or turn off the merch shelf for an individual video
  1. Sign in to YouTube Studio beta.
  2. In the left-hand menu, click Video.
  3. Click on the video where you want to customize your merch shelf.
  4. In the left-hand menu, click Monetization.
  5. Click the Merchandise tab. You'll only see this option if your channel is eligible.
  6. You can temporarily pause the merch shelf for that specific video by toggling the switch next to Display merchandise next to this video.
  7. You can reactivate the shelf for that specific video by toggling the switch back on.
Pause or turn off the merch shelf for your channel
  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab.
  4. You can temporarily pause the merch shelf by toggling the switch next to Display merchandise on YouTube.
  5. You can disable the feature by clicking Disconnect account at the bottom of the page. 

Change supported merch retailer for your merch shelf

  1. Sign in to YouTube Studio beta.
  2. In the left menu, click Monetization.
  3. Click the Merchandise tab. 
  4. At the bottom of the page, click Disconnect account.
  5. Follow the on-screen instructions to link your other official merchandise store to your YouTube channel.

 

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