Publish locally

When you're happy with your ad or HTML page, you can publish it to your computer by clicking the publish button  at the bottom of the stage, and selecting Publish locally from the pop-up menu.  When publishing, Google Web Designer adds the appropriate enabler code for AdWords and DoubleClick ads, and lets you choose from a set of options appropriate for the ad type.

Publishing locally

In the publish dialog:

  1. Set the name for the zip file or folder for the document and supporting files. By default Google Web Designer uses the same name you specified for the HTML file when you created the file.
  2. Choose the location where you want to save the file.  Either enter the path to the location where you want to save the file, or click the folder icon to navigate to an appropriate location.
  3. Choose from the following file choices:
    • Flatten files - brings all files into a single folder (selected automatically for ads).
    • Create zip - compresses files into a zip file for downloading.
    • Inline local files - places all the JavaScript and CSS within the HTML. 
    • Minify - compresses HTML markup.
    • Polite loading - loads only the initial load until the hosting page finishes loading. Then any additional assets are loaded. 
  4. Choose which CSS prefixes you want to include in the file. By default all are selected to provide the widest range of browser compatibility.
  5. Click Publish.

After you've created your ad, you can upload the zip file to DoubleClick studio, or AdWords.

HTML5 ads in AdWords have the following limitations:

  • Only HTML5 ads created with Google Web Designer are supported.
  • Expandable ads are not supported.
  • All images used in HTML5 ads must be local images, not referenced images, and should be part of the assets that comprise the ZIP file.
  • The Tap component is the only supported component. None of the other components can be used.
  • Only Google web fonts are supported. Other web fonts are not supported.
  • For environment target actions, timer and multiple exits are not supported.
  • Local storage methods cannot be used in HTML5 ads.
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