The Ad Validator
The Ad Validator checks your ad for common issues and displays the results in a panel, along with basic information such as the ad environment, the total size of the ad if it were to be published, and its initial load size. The panel automatically updates whenever you make a change, so it always reflects the working version of your ad.
Filtering validation checks
By default you see the results of all validation checks. To filter them, open the dropdown menu in the panel and select Failed checks or Passed checks.
Validation when publishing
When you're ready to publish your ad, you'll see a summary of the checks made by the Ad Validator in the publish dialog. If any checks failed, you can expand a list of the failed checks. The Ad Validator is informational only, so you can still publish an ad that didn't pass all checks.
The Ad Validator runs different checks depending on the ad environment you selected when you first created the document. If your ad fails a check, look up the message in the table below for details.
|URLs should be well-formed and contain no invalid characters. References to assets should use relative paths to resources included in the published .zip file. Exceptions include Google Fonts (
|Invalid URL||DoubleClick||URLs should be well-formed and contain no invalid characters. Absolute URLs should use HTTPS.|
|Invalid URL||HTML||URLs should be well-formed and contain no invalid characters.|
|File size >150 KB||AdMob
|AdWords and AdMob ads should be no larger than 150 KB. Reduce the compressed total size of your ad to under this limit.|
|File size >500 KB||DoubleClick||DoubleClick ads should be a maximum of 500 KB in size. Reduce the compressed total size of your ad to under this limit.|
|Filename >50 characters||AdWords||The published .zip filename (not including the ".zip" extension) should be no more than 50 characters. Enter a shorter name in the publish dialog.|
|Pages of different sizes||AdMob
|All pages in the ad should be the same size. AdWords and AdMob do not support expandable HTML5 ads created by Google Web Designer.|
|Image missing for Image Button||AdWords||The Image Button component should have images specified for all states: Up Image, Over Image, and Down Image.|
|Unsupported component found||AdMob
|AdWords and AdMob ads should use only supported components.|
|Infinite animation loop found||DoubleClick||Animations should not loop indefinitely. Set the number of times an animation should repeat.|
|Badly formed HTML||
|Proper document-level HTML tags (such as
Ad guidelines and policies
Find more information on requirements for your ads, check the appropriate help center: