Bulksheet templates and geo/language codes

Bulksheet templates

Use bulksheet templates to simplify uploading new campaigns from a bulksheet. Instead of signing in to Search Ads 360 and creating one campaign at a time, you can use bulksheets to define multiple campaigns and upload them all at once.

You can also use bulksheets to create sitelinks in Google Ads and Microsoft Advertising engine accounts.

Geo and language codes

Use geo codes to apply geographic targeting when creating a campaign (or creating a Microsoft Advertising ad group) in the UI or via upload. Use language codes to apply languages when creating a Google Ads campaign or Microsoft Advertising ad group via upload.

  • Google Ads geo and language codes: XLSX / CSV
  • Baidu geo codes: XLSX / CSV
  • Microsoft Advertising geo and language codes: XLSX / CSV
  • Yahoo Gemini geo codes: XLSX / CSV
  • Yahoo! Japan geo codes: XLSX /CSV

In Google Ads engine accounts, you can also target specific ZIP or postal codes by entering 5-digit codes in a location target row's Location column. (US, UK, Germany, and India only)

In Microsoft Advertising engine accounts, you can target specific ZIP or postal codes in the US, Germany, and India. UK 5-digit postal codes aren't supported. 

Targeting isn't available for counties and other geographic areas  

The geographic codes include only metropolitan areas, countries, provinces, cities, and states. Codes for counties and other geographic areas aren't included in the geographic codes and can't be targeted. Search Ads 360 can report on counties and other geographic areas in geographic location of presence reports.  


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