Bulksheet templates and geo/language codes
Use bulksheet templates to simplify uploading new campaigns from a bulksheet. Instead of signing in to Search Ads 360 and creating one campaign at a time, you can use bulksheets to define multiple campaigns and upload them all at once.
Shopping campaigns cannot be created from a bulksheet, but you can use a bulksheet to manage product groups.
Geo and language codes
Use geo codes to apply geographic targeting when creating a campaign (or creating a Microsoft Advertising ad group) in the UI or via upload. Use language codes to apply languages when creating a Google Ads campaign or Microsoft Advertising ad group via upload.
- Google Ads geo and language codes: XLSX / CSV
- Baidu geo codes: XLSX / CSV
- Microsoft Advertising geo and language codes: XLSX / CSV
- Yahoo Gemini geo codes: XLSX / CSV
- Yahoo! Japan geo codes: XLSX /CSV
In Google Ads engine accounts, you can also target specific ZIP or postal codes by entering 5-digit codes in a location target row's Location column. (US, UK, Germany, and India only)
In Microsoft Advertising engine accounts, you can target specific ZIP or postal codes in the US, Germany, and India. UK 5-digit postal codes aren't supported.
Targeting isn't available for counties and other geographic areas