Search Ads 360 overview


A bulksheet is a spreadsheet that contains data for creating or editing campaigns, ad groups, keywords, and other items in Search Ads 360.

For each type of item you create or edit, the bulksheet must contain a specific group of columns, and the columns must be labeled with specific, pre-defined names. To see which columns and names are required, you can download bulksheet templates or Download an editable report that contains the items you want to update.

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