Geographic dimensions and segments

The following table lists the types of geographic areas by which you can create a location of presence report in Search Ads 360, along with the applicable location, and examples of the areas.

See the Google Ads geographical targets reference in the Google Ads API for the full list of geographic areas available in each country. Note that the Criteria ID corresponds to location or geographic codes.

Type of geographic area	Examples
Airports	Toronto Pearson International Airport John F. Kennedy International Airport
Autonomous community (Spain only)	Andalusia Valencia
Borough (Mexico only)	Benito Juarez
Canton (Switzerland only)	Bern Zurich
City	San Francisco, California Paris, France
City region (Australia only)	North East Suburbs
Congressional district (U.S. only)	CA-12: 12th District of California AL-4: 4th District of Alabama
Country	Mexico Sweden
County	Clare, Ireland Nord-Trøndelag, Norway Vukovar-Syrmia, Croatia
Department (France only)	Loire Val-de-Marne
Nielsen® DMA® (Designated Market Areas) regions (U.S. only)	Detroit, MI Cincinnati, OH
Governorate (Egypt only)	Gharbia Beheira
Municipality (Bulgaria only)	Burgas Espoo Buccinasco
Neighborhoods	Billingham Strand
Okrug (Moscow, St. Petersburg only)	Southern Administrative Okrug Admiralteysky District
Postal code (US, UK, and Germany only)	76622 RM17
Prefecture (Japan only)	Aichi Fukuoka
Province	Navarre, Spain Mersin Province, Turkey
Region	Asti, Italy Busan, South Korea
State	Alaska, United States Uttar Pradesh, India Saarland, Germany
Territory (Canada only)	Northwest Territories Yukon
TV region (UK only)	London Midlands
Union territory (India only)	Delhi Lakshadweep
University (Australia, Canada, France, Germany, UK, and U.S. only)	Stanford University McGill University