Welcome to Search Ads 360. This updated platform helps you efficiently manage your search marketing campaigns.
On this page
What to try first
When you sign in to Search Ads 360, you can explore the following workflows:
Navigate your account
- Recent accounts: The account dropdown menu shows the last 5 accounts you visited.
- Account hierarchy: The navigation menu at the top of the page shows where you are in the account at all times. The manager account, sub-manager account, and client account (together making up the account hierarchy) appear in the breadcrumbs. Understanding this hierarchy is important for managing access, as permissions are typically granted at the manager or sub-manager level.
- Tools and settings: This section of the page menu groups a series of tabs: Conversions, Templates, Bulk actions, Shared library, and Setup. Features such as rules, conversion settings, custom dimensions, and access management can be found here.
Learn more about the Search Ads 360 interface.
Run a report
- Click the reports icon
to create and manage reports.
- Create executive reports using Report Editor or Looker Studio.
- The functionality of the Dimensions tab and Labels view are in the Report Editor.
- You can export tables and reports to Google Sheets.
Learn more about Reporting concepts in Search Ads 360.
Complete tasks in bulk
- You can perform tasks, such as applying labels or running rules, from a manager account. Complete tasks at a higher account level to and avoid the need to repeat them.
- On the "Campaigns" page, check the boxes for campaigns you want to edit. Click Edit to change and apply settings for multiple campaigns at once.
- To upload a sheet of bulk changes, select Uploads under the "Bulk Actions" dropdown. On the "Uploads" page, click the plus button
to upload a sheet of bulk changes. You can use a Google Sheet as the source for your bulk edits.
Stay up-to-date
To learn about what's new and what's changed in Search Ads 360, visit the "Experience hub". This is your central location for product updates and upgrade progress, which is available when you're viewing a sub-manager account.