Welcome to the new Search Ads 360

Changed terminology in the new Search Ads 360

Some features from the previous Search Ads 360 can be found under different names or have been replaced by new features in the new Search Ads 360.

Previous Search Ads 360 New Search Ads 360
Agency accounts Manager accounts
Advertiser accounts Sub-manager accounts
Engine accounts 
(search advertising accounts, such as Google Ads, Microsoft Advertising, Yahoo! JAPAN Ads, and more)
Client accounts
Budget group Campaign group
Budget plan Bidding and Planning
Business data Custom dimensions
Formula columns Custom columns of type "Custom formula columns"
Custom conversions Custom columns of type "Custom conversion columns"
Budget management Bidding and Planning
Scheduled edits

Automated rules
(combined with previous rules functionality)

Inventory management Templates
(combined with previous ad builder functionality)
Ad builder

Templates
(combined with previous inventory management)

Sitelink extensions Sitelink assets
Purchase detail reporting Conversions with Cart Data
Conversion actions Conversion actions grouped by category into conversion goals
Conversion actions set Custom goal

Column names

Some table column names have also changed.

Previous Search Ads 360  New Search Ads 360
Engine Account Type
Account name Account
Inventory template Template name
Inventory management enabled Template management status

 

 

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Main menu
8559768953496796195
true
Search Help Center
true
true
true
true
true
5055977
false
false