Welcome to Search Ads 360

Introduction to the new Search Ads 360

Learn how to navigate through the new Search Ads 360 experience

Select your account (view account hierarchy)

The navigation bar (1) allows you to navigate within the Search Ads 360 account hierarchy.  Use the navigation bar to search for or select an item that you want to view.

In the navigation bar, the breadcrumb (2)  highlights the item you're currently viewing.  See the details of the breadcrumb to find where you currently are within the account hierarchy.

Sign in to the new Search Ads 360 and click the navigation bar to select a manager account, sub-manager, or client account.  Manager accounts are only visible if you're signed in to a manager account.

New Search Ads 360 UI with account selector and page menus with a red rectangle around each section.

  • Manager accounts (previously Agency) and sub-manager accounts (previously Advertiser) are not associated with a product icon.

  • Client accounts (previously engine accounts) are always preceded by a product icon:

    • Google Ads Google Ads client account
    • Bing Ads icon Microsoft Advertising client account
    •  Yahoo! Japan client account
    •  Baidu client account

Overview page

On the Overview page you can see a comprehensive  picture of your performance data at a glance. Here is where you can investigate key metrics at every level. Open the Summary and Insight cards to analyze significant performance changes. 

  • See general performance during a specific period of time on the Summary card.
  • See general performance data that may fall outside of a specific period of time on the Insight card. 

Experience hub

The Experience hub keeps you up to date on what's next and all the latest enhancements.

  • What's new: Find details about new or upcoming updates.
  • What's changed: Learn how to navigate to updated features.
  • What's available: See the status of the new features available for your account. 

Page menu

Use the page menu (2) to jump to performance summary cards (for example, the Overview page).  You can also access tables (for example, Campaigns or Ad groups) available at your current account level.

Once you make a selection in the navigation bar, you'll see its performance data.

Campaigns panel

You can click the arrowOpen navigation panel (3) or account menu icon (4) to expand the campaigns panel (5).

  • The campaigns panel appears if you select a client account, and it shows all the campaigns in the selected account.
  • By default, you can choose from enabled and paused campaigns. To see removed campaigns, click the 3-dot icon .
  • You can click the arrow Open navigation panel or account menu  icon again to collapse the campaigns panel.

New Search Ads 360 user interface with rectangle around the campaigns panel labeled section 5.


To create something new, click the plus button (8).

New Search Ads 360 ui with rectangles around the create button (8), the ad group table (9),  a hyperlinked Business Travel ad group in the table (10), the add filter option with default filter (11), and the table


View the results of a search, filter metrics or create a report to download.

The table also includes important details about the selected item, like directly or indirectly linked manager or sub - manager accounts.

The table (9) shows the performance data for the item you selected in the page menu or campaigns panel.

  • Click a link (10) in the table to see details about that component.
  • Click Add filter (11) to reduce the data in the table to what you really care about.
  • Click an item in the table toolbar (12) to do one of the following:
    • Search : Search the table.
    • Layers: See the currency of each client account.
    • Segment Segment: Split your data into rows and isolate exactly what you want to see. 
    • Saved views : Create your own custom views and save them so you can easily return later.
    • Columns A picture of the Google Ads columns icon: Add or remove columns from the table.
    • Reports: Run a report by an attribute to analyze and better understand your data.
    • Download A picture of the download icon for Google Ads and Merchant Center: Download the table to various formats or a web query.
    • Expand Expand table icon: Expand the table so it takes up most of the page and hides the top bar.
    • Three dot : Create automated rules or bulk upload edits.
    • Arrow up : Hide the chart and show only the table.


The chart (13) provides a visual representation of performance data. In the chart toolbar (14), you can:

  • Change the metrics represented in the lines of the chart.
  • Change the chart type to “Time series” or “Summary”.
  • Expand the chart so it takes up most of the page.

New Search Ads 360 UI with rectangles around the chart (13), chart

Date range

Use the date range (15) selector to select a date range or compare data from two time periods.

Main toolbar

New Search Ads 360 UI with rectangle around main toolbar (16) at the top, right of the screen.

Access your Search Ads 360 tools to track or make changes to your account.

Click an item in the main toolbar (16) to do one of the following:

  • Reports : See a list of your saved reports.
  • Tools and settings  Google Ads | tools [Icon]:  See shared library options, conversion data details and perform bulk actions.
  • Sync Sync button: Search Ads 360 syncs automatically with Google Ads accounts, so the sync icon only appears for other advertising platforms.
  • Refresh "": Refresh the data on the screen.
  • Help "": Learn more about how to use the new Search Ads 360 experience.
  • Notifications "": Read messages you have received about your account.
  • Switch products : Switch to a different Google Marketing Platform product.
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