About the Video builder
The Video builder is a client account-level feature in Search Ads 360 that allows you to create video ads from your assets, upload them to YouTube, and use them in ad campaigns. The Video builder is part of the Asset library, but you can also create a video while you’re creating a new Video campaign.
In Search Ads 360, you can use the Video builder and Asset library in all your client accounts, including: Google Ads, Microsoft, Yahoo! JAPAN Ads, and Facebook.
Learn more about the Asset library in Search Ads 360.
Create a video ad in Search Ads 360
The Video builder helps you create video ads directly in Search Ads 360 for any type of video campaign in a few steps.
Step 1: Create a video
When you create a video, you’ll start by choosing a template storyboard from the catalog that works best for your goals. Then you’ll add new or existing assets such as images, branding elements, messaging/copy. Once you’ve built your storyboard, Search Ads 360 will compile it into a video you can use in your ads.
- Sign in to your new Search Ads 360.
- Navigate to a client account.
- Click the Tools and settings
icon.
- Under “Shared Library,” click Asset library.
- Click the plus button
, then click Create video.
- Choose a template for your video. You can click the templates to preview them before you make a selection.
- Add assets to your template. Some assets you might need are the HEX codes for your brand’s logo, colors, images, and text.
- You can pick predefined fonts and music from the Google Ads library.
- You can crop your images to fit the template if needed.
- You can use the recommendations provided by the tool for the type and size of the asset, for example, a lifestyle or a product image.
- After all assets have been selected, you can use the scenes updated in the Storyboard on the bottom of the screen to get a preview of how the video will appear.
- Click Preview video after adding all the assets.
- Wait for your video to generate. This might take several minutes.
- When your video is complete, you can preview it. By default, the video will be muted, but you can unmute it to watch it with the soundtrack.
- If you need to make more changes, select Edit video to make additional edits.
- When you’re ready, click Upload Video.
- On the upload page, add a name for your video.
- Select where you want the video uploaded. You can choose either:
- Your video ad storage channel, created by Youtube
Note: The videos hosted in your ad storage channel will be unlisted, and you won’t be able to use some Google Ads functionalities like video ads sequencing. - Your own channel
- Your video ad storage channel, created by Youtube
- After your video has been uploaded, click Return to Asset library. Your new video is saved there.
Step 2: (Optional) Add voice-over to your video
After you’ve created your video, you can add voice-over messages. These voice-over messages are generated from text and you choose from 31 different voices so your video sounds just right.
To add voice-over to your videos:
- Sign in to your new Search Ads 360.
- Navigate to a client account.
- Click the Tools and settings
- Under “Shared Library,” click Asset library.
- Click the plus button
- Click Add voice-over.
- You can choose to add voice-over on an existing video in the Asset Library. Choose a video, click on the
button on the top right, and click Add voice-over.
- You can choose to add voice-over on an existing video in the Asset Library. Choose a video, click on the
- Select source video.
- You have the option of choosing a source video from YouTube or from the ones created in Google Ads.
- Note that the video can be up to a maximum duration of 140 seconds.
- Click Enhance video.
- Under the “Voice-over messages” text box, enter your voice-over. You can add up to 5 voice-overs. Each voice-over message can have up to 150 characters. For each new voice-over, click + Add Message.
- You can set the start times of the messages in the video. Your voice-over messages can’t overlap, so your next voice-over will begin only when the current one ends.
- Scroll right to left along the video volume bar to edit the video volume. Video volume is set at 80% by default.
- Click on the video image under “Selected Video” to preview the video.
- You can select the voice type by clicking the dropdown button “Select a voice type”. You can choose from 7 options in English-US, and 2 options in all other languages.
- You can select the language of the voice from one of the currently supported languages, which include English-US, English-UK, English-IN, English-AU, Hindi, French, Spanish, Indonesian, Malaysian, Mandarin, Filipino, Korean and Swedish.
- Scroll right to left along the video volume bar to edit the voice-over volume.
- You can preview the generated video with voice-over by clicking Load preview. Note that the preview will take a few minutes to load.
- When you're satisfied with the voice-over and message, click Create video.
- Enter a title for your voice-over video. We also auto-generate a name for the video.
- Click Upload video to upload the video to a YouTube channel.
Step 3: Add the video to your campaigns
Once your video is created, you can then add them to campaigns that support video ads.
What’s next
After you've finished setting up your campaign, it may take a few days for your ads to start showing. Ads are typically approved within a day. It may take longer for bidding to fully optimize performance.
Optimize your Video campaign
Want to make your Video campaigns even better? Learn best practices and tips in our optimization guides.
- Google AI for Video Advertising
- Drive sales, leads and web traffic with Video action campaigns
- Use square and vertical video to engage mobile customers
Learn more about Video campaign subtypes
For more specific instructions on campaign subtypes, check out: