In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

Checkout and landing page requirements to show users free and fast annotation on your ads

A custom icon for Merchant Center Classic and Merchant Center Next.

To be eligible to show the free and fast shipping annotation on your Shopping ads, and free product listings, you'll need to meet certain checkout and landing page requirements. These are in place to ensure a consistent user experience.

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Checkout: You must provide users with at least one shipping option that explicitly shows the fast and free shipping option in addition to other paid delivery options. Delivery times for fast shipping vary with the country of sale. Refer to the table below for more details.

Landing page: For eligible products, product landing pages must not have shipping information inconsistent with free and fast shipping.

Country Delivery time for fast shipping
Australia 3 days
Brazil 4 days
Canada 3 days
Japan 1 day
India 2 days
New Zealand 1 day
United Kingdom 3 days
Unites States 3 days

Checkout shipping scenarios

Note: The examples here aren't exhaustive. We've included some alternative phrasing possibilities, but they may not cover your shipping options exactly. The most important thing to remember is that your shipping configuration must offer a fast and free delivery option, inclusive of processing and handling time.

Things to remember while setting up your shipping configuration:

  • You can enter an actual date (for example, "Arrives by July 23") or the number of business days in a range (for example, "Arrives in 1-3 days").
  • If you enter a date range, Google will use the longest estimated time.
  • Google will automatically include processing or handling time in the delivery time calculation.
  • The sum of handling and transit time shouldn’t exceed what's configured in your Merchant Center account. Even though it's within the specified definition of fast shipping, you may not be qualified if it exceeds the delivery speed specified in your Merchant Center account or shipping feed.
  • Anyone should be able to access the checkout page with the estimated delivery date without having to sign in.

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