- Free: A product can be delivered free of charge to the customer (or free if product price meets minimum basket).
- Fast: A product can be delivered to a customer within a specified time and that varies with country.
On this page
- Requirements
- How to set up account delivery service if only a subset of your products are eligible
- Verification
- Delivery annotation
Requirements
You can enable free and fast delivery annotations in your Shopping ads and free product listings. Before doing so, you need to have:
An active Merchant Center account with products in the United States, Australia, Brazil, Canada, India, Japan, United Kingdom and New Zealand.
Active products in your Merchant Center account that you can identify as free and fast
- You can choose to opt in your entire product inventory or a subset of products.
- You may choose between nationwide coverage or a subset of postcodes.
Delivery settings configured for free and fast
- This can be done at the account level, or through item-level delivery
[shipping]attributes in your product feed. You may also make delivery setting changes using the Content API.
Product landing or detail pages and checkout pages to message free and fast delivery
- For eligible products, the corresponding checkout page must have at least one delivery option consistent with free and fast criteria.
- Product landing pages must not have delivery information inconsistent with free and fast delivery.
- The delivery speed that you submit to Merchant Center must match what is on your website. If you can't match the speed exactly, overestimate the figures that you submit to Merchant Center.
Note: Google will verify whether your delivery speed and cost meet the requirements before showing the fast and free delivery annotation.
Learn more about Checkout and landing page requirements to show users free and fast annotation on your ads.
How to set up delivery service for eligible products
If you're looking for information about setting up your delivery settings in Merchant Center Next, click here.
If only some of your products are eligible for free delivery:
Create a dedicated delivery service just for these products. You can create a delivery rate table to define a single rate for all orders or create rules based on one or two dimensions.
Learn more about how to set up Delivery rate table and delivery label.
Update the delivery label [shipping_label] attribute in your feed for items that are eligible for free delivery. The value in the attribute should match the delivery label [shipping_label] attribute set up in your account.
- Option 1: Update using your primary feed input source
- In your primary feed, modify the feed to include the delivery label
[shipping_label]attribute.
- In your primary feed, modify the feed to include the delivery label
- Option 2: Using feed rules
- Using feed rules, create or edit a rule set on the delivery label
[shipping_label]attribute.- In order to tag only specific products in feed rules, you can set rule conditions to target specific brand or category combinations.
- Using feed rules, create or edit a rule set on the delivery label
- Option 3: Using supplemental feeds
- Using supplemental feeds, update the delivery label
[shipping_label]attribute by populating a list of IDs and corresponding delivery label.
- Using supplemental feeds, update the delivery label
If only some of your products are eligible for fast delivery:
If transit times vary depending on the product, you can create transit time labels within your account delivery settings, which can then be assigned to sets of products using the transit time label [transit_time_label] attribute in your feed. Learn more about how to set up transit time label.
- On the 'Delivery time' page, click Add transit time label to create labels that can be assigned to sets of products.
- Update the transit time label
[transit_time_label]attribute in your feed for a group of items to which the same transit time is applied. The value in the attribute should match the transit time label[transit_time_label]attribute created in your account in which they belong.- Option 1: Update using your primary feed input source
- In your primary feed, modify the feed to include the transit time label
[transit_time_label]attribute.
- In your primary feed, modify the feed to include the transit time label
- Option 2: Using feed rules
- Using feed rules, create or edit a rule set on the transit time label
[transit_time_label]attribute.- In order to tag only specific products in feed rules, you can set rule conditions to target specific brand or product category combinations.
- Using feed rules, create or edit a rule set on the transit time label
- Option 3: Using supplemental feeds
- Using supplemental feeds, update the transit time label
[transit_time_label]attribute by populating a list of IDs and corresponding transit time label.
- Using supplemental feeds, update the transit time label
- Option 1: Update using your primary feed input source
If you offer free delivery only to specific areas of a country
Set up different delivery rates for specific areas within countries based on postcode or administrative region. You can also create custom regions and reuse these regions to set up delivery. This delivery option is currently available for Australia, Brazil, Canada, India, Japan, New Zealand, United Kingdom and the United States.
Learn more about how to set up delivery settings for different regions.
If you offer fast delivery only to specific areas of a country
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Option 1: Set the transit time based on delivery destinations
- Set up different delivery speeds for specific areas within countries based on postcode or administrative region. Learn more about how to set up delivery settings for different regions.
- Use transit time labels to provide more accurate estimated delivery dates to your customers when dispatching different groups of products from different locations. Learn more about how to set up transit time label.
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Option 2: Calculate delivery speeds based on your carrier (France, Germany and US only)
- This option allows Google to estimate your delivery speeds by using your dispatch from location and the customer's location, plus information from your delivery carrier(s). Note that the delivery speed on your checkout page must not exceed what is calculated this way. Learn more about letting Google calculate your delivery speeds.
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Option 3: Calculate delivery speeds by providing your historical order tracking data (US only)
- This option allows Google to estimate your delivery speeds by using your order tracking IDs to project delivery speeds for your customers. You can provide the data either by linking to a partner or by manually uploading a file. It can also be used to validate your delivery settings. Learn more about delivery data verification.
Verification
Validating your delivery settings is an important part of assuring a positive customer experience. There are several options to do so.
Option 1
Once your delivery settings are configured for free and fast, Google automatically verifies your delivery settings by reading the data on your landing and checkout page.
Option 2 (US only)
You can also validate your delivery settings by providing your historical delivery data, either by linking to a partner or by manually uploading a file. Learn more about delivery data verification.
Delivery annotation
After your eligibility has been verified, the free and fast delivery annotation will automatically be added to the corresponding Shopping ads and free listings for eligible inventory.
Note that there are various factors that affect how and when the annotation is displayed irrespective of the verification status.