Policies for listing your products for free on Google

The policies below play an important role in maintaining a positive and informative experience for consumers and merchants. If we find content or behavior that violates these policies, we’ll respond appropriately, including potentially removing that content or terminating account privileges. We may also make exceptions to these policies based on artistic, educational, historical, documentary, or scientific considerations, or where there are other substantial benefits to the public.

In addition, merchants should adhere to our structured data guidelines.


CSAI and pedophilia

We have zero tolerance towards content that sexually exploits children. This includes all child sexual abuse imagery (even cartoon images). We’ll remove and report such content as required by law, and we may also take other appropriate action, such as disabling accounts and terminating access to all contents within an account.

Personally identifiable information

Upon request, we’ll remove personal information if we believe it could lead to a specific harm, such as identity theft or financial fraud. This includes sensitive government ID numbers such as US Social Security numbers, bank account numbers, credit card numbers, images of signatures, and personal health documents.


We don’t allow spam, which may include unwanted, irrelevant, or promotional content that is created by an automated program, repetitive content, or anything that appears to be a mass solicitation.

Malware and phishing

Links to malware, viruses, or other harmful software aren’t permitted. We don't allow phishing or other content that harms or interferes with the operation of the networks, servers, or other infrastructure of Google or others. See our Safebrowsing policies for more information.

Legal requirements

Products uploaded to the Merchant Center for consideration to display in free product listings must adhere to local laws. Do not upload products that are not legal to sell in the selected country. As a merchant, you are always responsible for ensuring that you comply with all applicable laws and regulations. Upon request, we’ll sometimes remove content under applicable laws or in response to a court order. Submit legal requests here.

Unsupported organic Shopping content

Certain content types are not supported for display in free listings on Google because we currently don’t offer an optimal user experience for this specific product category or content. All examples listed on this page include content that is currently not supported, so make sure to review carefully before uploading your product information.

Recalled products

Google may disapprove items that have been subject to recall by the manufacturer or government agencies.

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