Trademarks

This policy applies to free listings. Learn more about Shopping ads policies.

Our policy

Google doesn’t restrict use of trademarks by retailers in the title or description of a free listing when it’s for a trademarked product or a product compatible with the trademarked product. Retailers need to reference trademarks to be able to communicate to customers what they're offering, and customers need that information as it's relevant to their searches. We’ll review claims by trademark owners that use of their trademark is likely to cause consumer confusion about the origin of a product. To submit a trademark-related complaint if you’re an owner of the trademark, use this form.

What you can do

Here's what you can do if your product is disapproved or if your Merchant Center account is impacted:

To ensure a safe and positive experience for customers, Google requires that retailers and market participants comply with all applicable laws and regulations in addition to our policies. It's important that you familiarize yourself with and keep up to date on these requirements for the place where your business operates, as well as for any other places your listings are shown. When we find content that violates these requirements, we may block it from appearing. In cases of repeated or egregious violations, we may ban you from listing content with us.
If you’re working with a third-party platform, some of these instructions may not apply to you. Refer to your third-party platform for instructions on how to resolve the issue and request a review. Learn how to find support if you use a non-Google platform.

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