Use this guide to join the local feeds partnership programme as a point of sale (POS)/inventory data provider. Learn more about local inventory ads (LIA) and free local listings.
Benefits
- Become a trusted Google Partner
- Provide value to your customers:
- Free and paid promotion of in-store products on Google Search, Shopping ads on Google, and more
- Bring local shops online
- Measure the ability of digital ads and free product listings to drive in-store traffic and sales
Point of sale (POS) and inventory data provider requirements
To join the local feeds partnership programme, you need to meet these requirements:
- Sales feed: Send daily sales details for each participating shop.
- Inventory feed: Send daily inventory data for each participating shop.
- Shop feed (optional): If you don't know the retailer's Business Profile shop codes, you must be able to send a mapping of your internal shop codes to the shop addresses for each participating shop.
Note: In order to implement the local feeds partnership programme, you're required to upload either an inventory feed or a sales feed. You can also upload both feeds and use them in combination.
Merchant eligibility requirements
To join the local feeds partnership programme, your merchant needs to meet these requirements:
- Shop: At least one physical shop with at least 11 identifiable products. Learn more about unique product identifiers.
- Local inventory ads: Merchant must not already be using the local inventory ads feature to show their local products on Google.
- POS/inventory data providers: Merchant must authorise you to provide their shops' sales and inventory data to Google.
- Inventory verification: Merchant must be willing to allow Google to perform in-store inventory verifications in a subset of their shops.
Note: Inventory verification isn't required if your merchant implements the merchant-hosted local shop front (full) or the merchant-hosted local shop front (basic) features.
Implementation overview
Here are the steps to implement LIA as a POS or inventory data provider: