Get started with the local feeds partnership program as a data provider

How to onboard a merchant

As a point of sale (POS)/inventory data provider, you serve as the key contact between merchants and Google when it comes to local inventory ads (LIA) setup and the data collection process.

How to onboard a merchant

To onboard a merchant, follow these steps:

  1. Identify a merchant and pitch the program.
  2. Merchant creates accounts.
  3. Merchant identifies you as their data provider.

Identify a merchant and pitch the program

  1. Make sure the merchant has at least one physical permanent retail location and carries at least 50 GTIN-identifiable products.

    (Optional) Upload a sample inventory feed to a test Merchant Center account to estimate how many GTIN-identifiable products a merchant sells before pitching local inventory ads.
  2. Pitch local inventory ads to the merchant.

Merchant creates accounts

Merchant creates Merchant Center and Google My Business accounts:

  1. Merchant creates and sets up a Merchant Center account.
  2. Merchant creates a Google My Business account.
  3. Merchant creates an Google Ads account.
  4. Merchant links these accounts with each other. 

Merchant identifies you as their (POS)/inventory data provider

  1. Merchant selects you as their POS/inventory data provider in Merchant Center.
  2. This step sends an email to you with the merchant name, Merchant Center ID, and POS data provider account ID.
  3. If you don’t send data to Google within 14 days from this email’s send date, we mark the request rejected.

How to incorporate merchant data 

After you onboard a merchant, you need to incorporate their data in your feeds. 

Augment your existing inventory, sales, and store feeds with data for the new merchant (referenced using the Merchant Center ID from the email), following the specifications in the feed specification.

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